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Apostrophe man is cleaning up the punctuation world

Beware the Zombie Apostrophe

In the murky world of punctuation nothing is more terrifying than … the apostrophe! Does your apostro-phobia keep you awake at night? Oddball Marketing wants to release you from this fear which grips even the most confident writer from time to time. Follow this very simple guide for some easing of your apostrophe insecurity. Yes

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Bookmark Central Coast business sites

Central Coast Businesses: Bookmark These Sites

New to the region or a Coastie veteran? This list of bookmark-worthy websites is a valuable business resource for anyone. Don’t forget: helping Central Coast businesses helps the Central Coast. Oddball Marketing has been in business on the Central Coast for more than 15 years, experiencing sustained growth and being recognised for entrepreneurship and business

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This logo design is immediately recognisable

5 ways to make your logo design unforgettable

Great logo design is a favourite subject for Keiran Hartley, Oddball’s design guru. Here he shares his wisdom and experience. Keep it simple The best logos in the world are simple. The audience responds to them, subconsciously, within a second. That’s it – the first impression. Are you trustworthy, capable, professional and genuine? Your brand

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The Ultimate Guide to Planning Your Next Website

If the big word on your mind at the moment is ‘Website’ then you need to do some planning before embarking on the project itself. Without planning and perspective, a website can easily become a high-cost, large-scale, low-return waste of Internet space (among other things). Nobody wants that. So answer these questions and follow the

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Briefing a Marketing Agency is a worthwhile thing to do well

How to brief a marketing agency in ten easy steps

Briefing a Marketing Agency: First things first What’s the how and why of briefing a marketing agency? What do you say when you get to the appointment?  Perhaps you’ll come knowing that your business needs something though you may not be able to articulate just what that is. Don’t worry – by the end of our

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What to Expect from an Oddball Discovery Session

As the old saying goes, ‘Start as you mean to go on’. So for Oddball Marketing it makes sense to start by sitting down and talking with you – because being in regular contact with the companies we work with is very important to us.  The first step on our journey with new clients is

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The 3 Little Things that Make a Big Difference to Website Design

Website design is a subjective thing most of the time. It’s like art: what one person likes, the next person will hate.  However, three things will make a big difference to your website’s effectiveness and they aren’t necessarily about the visual aspect. 1. Responsive design You may have heard the term, but do you know

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The Definitive Guide To Marketing on the Central Coast

There are so many opportunities for marketing and advertising on the Central Coast, you may not be aware of them all. Here I’ve compiled a comprehensive list of all of your Central Coast specific marketing and advertising opportunities to help get your business out there. Website Design These days your marketing all starts with a

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SEO Technique: The SEO Garden

The best time to plant a tree is 20 years ago. The second best time is now. – Chinese Proverb Creating a garden and doing search engine optimisation (SEO) for your website share a lot of similarities. Both take time and dedication to grow and once they are grown they need to be maintained. So

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