Marketing Strategy
Planning is Everything
“Planning is everything, the plan is nothing.”
Like Dwight Eisenhower, we believe plans are overrated. Planning however is a different story: developing your marketing strategy is indispensable. To target the right customer at the right time with the right message, you need to plan.
Complex marketing plans gather dust. A Marketing Playbook gets you ahead.
We know the most effective strategy is a Marketing Playbook. It gives you clear direction and actions. It gives you guidelines to work from. It also gives you the flexibility to respond to the changing marketplace.
Just like a great sports team executing a ‘play’, your business will continually execute ‘plays’ that lead you to victory.
The complexity of business is more than a simple game. There’s more than one objective. You are on a larger playing field. You’re battling against more than one team.
It’s not as complicated as it seems. Your Marketing Playbook will be a constant reference guide to keep you ahead.
What's in your Marketing Game Plan?
Goals
Set the target of what you want to achieve.
Problem-Solution
It’s what you do. Solve problems for your customers.
Customer
Who they are, where are they, why do they buy?
Competition
Why customers choose you over your competition.
Message
What you say to customers to get their attention.
Channels
How, where and when you will reach your customers.
Actions (Plays)
Your activity calendar. Bring the Game Plan to life!
Performance
Tracking key measures to ensure your success.
Benefits of Marketing with Oddball
Proven Expertise
The average experience of our team is around 15 years specialising in marketing. With Oddball, you gain access to trained marketers who know how to get results.
Your Specialist Team
With experts in each marketing channel, we provide a broad range of skills across the marketing landscape.
Actionable Strategies
We've all noticed that folder on the shelf containing the 'Marketing Strategy'. No one ever opens it. Our framework is: clear, concise, flexible, and usable.
Success Stories
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Some love from our clients.
I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.