Marketing Strategy
Planning is Everything
“Planning is everything, the plan is nothing.”
Like Dwight Eisenhower, we believe plans are overrated. Planning however is a different story: developing your marketing strategy is indispensable. To target the right customer at the right time with the right message, you need to plan.
Complex marketing plans gather dust. A Marketing Playbook gets you ahead.
We know the most effective strategy is a Marketing Playbook. It gives you clear direction and actions. It gives you guidelines to work from. It also gives you the flexibility to respond to the changing marketplace.
Just like a great sports team executing a ‘play’, your business will continually execute ‘plays’ that lead you to victory.
The complexity of business is more than a simple game. There’s more than one objective. You are on a larger playing field. You’re battling against more than one team.
It’s not as complicated as it seems. Your Marketing Playbook will be a constant reference guide to keep you ahead.
What's in your Marketing Game Plan?
Goals
Set the target of what you want to achieve.
Problem-Solution
It’s what you do. Solve problems for your customers.
Customer
Who they are, where are they, why do they buy?
Competition
Why customers choose you over your competition.
Message
What you say to customers to get their attention.
Channels
How, where and when you will reach your customers.
Actions (Plays)
Your activity calendar. Bring the Game Plan to life!
Performance
Tracking key measures to ensure your success.
Benefits of Marketing with Oddball
Proven Expertise
The average experience of our team is around 15 years specialising in marketing. With Oddball, you gain access to trained marketers who know how to get results.
Your Specialist Team
With experts in each marketing channel, we provide a broad range of skills across the marketing landscape.
Actionable Strategies
We've all noticed that folder on the shelf containing the 'Marketing Strategy'. No one ever opens it. Our framework is: clear, concise, flexible, and usable.
Success Stories
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Some love from our clients.
The Oddball team created our new, modern website and run a monthly lead generation campaign for our business. They are fantastic to work with. Not only are they clued into the latest marketing news and technology, but they are also a diverse team who specialise in their own areas of marketing – not just one person trying to tackle a bit of everything! I believe that's made a big difference in the success we’ve found with them compared to our solo efforts in the past.
I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
Jade TrembathManaging Director | 4 Seasons / ECO Home Insulation I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
Mid last year, we at Vital First Aid finally bit the bullet and moved our newspaper advertising budget across to social media and Google advertising. This move was difficult given we had been advertising in newspapers for nearly 25 years. I knew it needed to be done, but when your whole business relies on people knowing you’re there – it can be hard to move away from a proven method.
We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
Adrian DateDirector | Vital First Aid Training Services We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
Chris, Jared and the team at Oddball Marketing have been invaluable to us at Central Coast Leagues Fitness over the past two years. Not only have they helped us navigate the world of digital marketing, but they’ve also become our one-stop-shop for printed media, flyers, posters and all social media and web design too.
They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
Dax JarrettGeneral Manager | Central Coast Leagues Fitness They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
We can totally depend upon Oddball to deliver stylish advertising that always meets the brief and is on time. We’ve recommended them for so many of our advertisers who love both the creative and the prompt service.
Catharine RetterEditor | Coast Magazine 
Oddball Marketing have been an amazing support at our critical time of opening the LEXUS of Central Coast doors and building our new business. Insight to the Central Coast market, aligning key partnerships, and most importantly, understanding what our brand represents and aspires to are expertly delivered and deeply embraced.
The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
Chris AndrewsGeneral Sales Manager | LEXUS of Central Coast The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
Oddball Marketing has been integral in building the Berowra Chiropractic & Health brand. The creative team at Oddball have assisted us with logo conception, business cards, flyers, car signage as well as building our amazing website. The team is always approachable and available to meet deadlines as requested. Overall, our experience with Oddball has been seamless and we hope to continue with them for projects in the future.
Rebecca ChristensenDirector | Berowra Chiropractic & Health 
We have used Oddball Marketing for over a year now and are seeing results. We appreciate having a local company provide a cohesive plan to coordinate and implement a complete marketing strategy so we can focus on growing the business.
Russell OwenOwner | Anything Wet 
The Oddball team did a fantastic job of building our new website from the ground up. It all happened much quicker than I expected and the end product was first class. I was so happy that we engaged the Oddball team to do additional digital Marketing & Social Media work.
Stuart StonestreetGeneral Manager | Worthington Motorcycles 
We’ve been dealing with Oddball Marketing for over 2 years now and have been impressed by their service. They have helped us with marketing initiatives for our own business (branding, website, marketing collateral), as well as marketing for particular projects for our clients, and they have always had great ideas and initiative. The team we’ve worked with at Oddball have all been great too, passionate about what they do and great at following up!
Daniel MasonChapman & Frazer 
I really enjoyed the process of working with the team at Oddball as we defined the messages and values we wanted to promote for Taylored Foot Solutions. I love the brand and my customers do too.
Greg TaylorPodiatrist | Taylored Foot Solutions 
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The Oddball team created our new, modern website and run a monthly lead generation campaign for our business. They are fantastic to work with. Not only are they clued into the latest marketing news and technology, but they are also a diverse team who specialise in their own areas of marketing – not just one person trying to tackle a bit of everything! I believe that's made a big difference in the success we’ve found with them compared to our solo efforts in the past.
I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
Jade TrembathManaging Director | 4 Seasons / ECO Home Insulation I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
Mid last year, we at Vital First Aid finally bit the bullet and moved our newspaper advertising budget across to social media and Google advertising. This move was difficult given we had been advertising in newspapers for nearly 25 years. I knew it needed to be done, but when your whole business relies on people knowing you’re there – it can be hard to move away from a proven method.
We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
Adrian DateDirector | Vital First Aid Training Services We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
Chris, Jared and the team at Oddball Marketing have been invaluable to us at Central Coast Leagues Fitness over the past two years. Not only have they helped us navigate the world of digital marketing, but they’ve also become our one-stop-shop for printed media, flyers, posters and all social media and web design too.
They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
Dax JarrettGeneral Manager | Central Coast Leagues Fitness They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
We can totally depend upon Oddball to deliver stylish advertising that always meets the brief and is on time. We’ve recommended them for so many of our advertisers who love both the creative and the prompt service.
Catharine RetterEditor | Coast Magazine
Oddball Marketing have been an amazing support at our critical time of opening the LEXUS of Central Coast doors and building our new business. Insight to the Central Coast market, aligning key partnerships, and most importantly, understanding what our brand represents and aspires to are expertly delivered and deeply embraced.
The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
Chris AndrewsGeneral Sales Manager | LEXUS of Central Coast The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
Oddball Marketing has been integral in building the Berowra Chiropractic & Health brand. The creative team at Oddball have assisted us with logo conception, business cards, flyers, car signage as well as building our amazing website. The team is always approachable and available to meet deadlines as requested. Overall, our experience with Oddball has been seamless and we hope to continue with them for projects in the future.
Rebecca ChristensenDirector | Berowra Chiropractic & Health
We have used Oddball Marketing for over a year now and are seeing results. We appreciate having a local company provide a cohesive plan to coordinate and implement a complete marketing strategy so we can focus on growing the business.
Russell OwenOwner | Anything Wet
The Oddball team did a fantastic job of building our new website from the ground up. It all happened much quicker than I expected and the end product was first class. I was so happy that we engaged the Oddball team to do additional digital Marketing & Social Media work.
Stuart StonestreetGeneral Manager | Worthington Motorcycles
We’ve been dealing with Oddball Marketing for over 2 years now and have been impressed by their service. They have helped us with marketing initiatives for our own business (branding, website, marketing collateral), as well as marketing for particular projects for our clients, and they have always had great ideas and initiative. The team we’ve worked with at Oddball have all been great too, passionate about what they do and great at following up!
Daniel MasonChapman & Frazer
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