Copywriting & Content Creation
If content is King,
then context is Queen.
The right words in the right place at the right time have an incredible power to connect. We find the best way to tell your brand’s story, and the most potent platform to sell it on. The result? A level of engagement beyond words.
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Audit. Customise. Create.
We sharpen your messaging. Tailor your brand story to your objectives. Refocus your website to actually speak to your audience. Grabbing a reader’s attention and inciting a reaction means placing the perfect content in front of them – quickly.
We take a creative yet practical approach to copywriting: keep things simple, speak the truth, utilise keyword research, and always encourage connection.
Content Marketing with Oddball
SEO-Rich Content
Our in-house Content Specialist researches your brand and works directly with our SEO Specialist to optimise your digital content. We only produce keyword-inspired copy – never keyword-flooded text worthy of a robot.
Content Strategy
Cleverly written content is often part of a wider strategy for progressive businesses. Looking to grow your audience by offering greater engagement value? We can research and create a holistic content marketing plan for your brand.
Publish with Purpose
From advanced tone of voice work, to a suite of insightful blog posts – we produce the style of content your business needs to prompt a reaction. Copywriting, copyediting and pre-publish proofreading are all part of the package.
Frequently Asked Questions
Quite a lot actually! Copywriting usually starts from scratch, so the writer is tasked with creating something from next to nothing. Copyediting plays with existing text to improve its structure, language and flow, removing any cliches, typos or grammar slip ups. Proofing is an essential fact and quality check of content ready to publish. All these types of content work require the final result to be on-brand and on-point.
Nope. We have a qualified in-house team of marketers, including a Content Specialist who will research and write copy that reflets the message your brand wants to share. They work with our Account Managers to understand your brand objectives, business, pain points and objectives. If you prefer to meet with our specialist directly, this can be arranged.
Blogs are very popular, but don’t always suit every business and take time resource. Rather than blindly publishing hollow blog posts as “everyone else is doing it”, we take a holistic look at your brand to recommend a wider content strategy that will suit your market and audience. If our tailored advice suggests producing regular articles for a blog will benefit your business, we can edit or write these for you.
We suggest starting with a simple Website Content Audit. When you are so involved with your own business, it is difficult to see things objecitvely. We can complete a review of your existing website – including written content and imagery – and provide recommendations that will help it to look, sound and feel more attractive and engaging. Whether it’s a total rebuild, or copywriting overhaul, we’re ready when you are.
Some love from our clients.
The Oddball team created our new, modern website and run a monthly lead generation campaign for our business. They are fantastic to work with. Not only are they clued into the latest marketing news and technology, but they are also a diverse team who specialise in their own areas of marketing – not just one person trying to tackle a bit of everything! I believe that's made a big difference in the success we’ve found with them compared to our solo efforts in the past.
I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
Jade TrembathManaging Director | 4 Seasons / ECO Home Insulation I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
Mid last year, we at Vital First Aid finally bit the bullet and moved our newspaper advertising budget across to social media and Google advertising. This move was difficult given we had been advertising in newspapers for nearly 25 years. I knew it needed to be done, but when your whole business relies on people knowing you’re there – it can be hard to move away from a proven method.
We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
Adrian DateDirector | Vital First Aid Training Services We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
Chris, Jared and the team at Oddball Marketing have been invaluable to us at Central Coast Leagues Fitness over the past two years. Not only have they helped us navigate the world of digital marketing, but they’ve also become our one-stop-shop for printed media, flyers, posters and all social media and web design too.
They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
Dax JarrettGeneral Manager | Central Coast Leagues Fitness They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
We can totally depend upon Oddball to deliver stylish advertising that always meets the brief and is on time. We’ve recommended them for so many of our advertisers who love both the creative and the prompt service.
Catharine RetterEditor | Coast Magazine 
Oddball Marketing have been an amazing support at our critical time of opening the LEXUS of Central Coast doors and building our new business. Insight to the Central Coast market, aligning key partnerships, and most importantly, understanding what our brand represents and aspires to are expertly delivered and deeply embraced.
The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
Chris AndrewsGeneral Sales Manager | LEXUS of Central Coast The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
Oddball Marketing has been integral in building the Berowra Chiropractic & Health brand. The creative team at Oddball have assisted us with logo conception, business cards, flyers, car signage as well as building our amazing website. The team is always approachable and available to meet deadlines as requested. Overall, our experience with Oddball has been seamless and we hope to continue with them for projects in the future.
Rebecca ChristensenDirector | Berowra Chiropractic & Health 
We have used Oddball Marketing for over a year now and are seeing results. We appreciate having a local company provide a cohesive plan to coordinate and implement a complete marketing strategy so we can focus on growing the business.
Russell OwenOwner | Anything Wet 
The Oddball team did a fantastic job of building our new website from the ground up. It all happened much quicker than I expected and the end product was first class. I was so happy that we engaged the Oddball team to do additional digital Marketing & Social Media work.
Stuart StonestreetGeneral Manager | Worthington Motorcycles 
We’ve been dealing with Oddball Marketing for over 2 years now and have been impressed by their service. They have helped us with marketing initiatives for our own business (branding, website, marketing collateral), as well as marketing for particular projects for our clients, and they have always had great ideas and initiative. The team we’ve worked with at Oddball have all been great too, passionate about what they do and great at following up!
Daniel MasonChapman & Frazer 
I really enjoyed the process of working with the team at Oddball as we defined the messages and values we wanted to promote for Taylored Foot Solutions. I love the brand and my customers do too.
Greg TaylorPodiatrist | Taylored Foot Solutions 
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The Oddball team created our new, modern website and run a monthly lead generation campaign for our business. They are fantastic to work with. Not only are they clued into the latest marketing news and technology, but they are also a diverse team who specialise in their own areas of marketing – not just one person trying to tackle a bit of everything! I believe that's made a big difference in the success we’ve found with them compared to our solo efforts in the past.
I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
Jade TrembathManaging Director | 4 Seasons / ECO Home Insulation I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.
Mid last year, we at Vital First Aid finally bit the bullet and moved our newspaper advertising budget across to social media and Google advertising. This move was difficult given we had been advertising in newspapers for nearly 25 years. I knew it needed to be done, but when your whole business relies on people knowing you’re there – it can be hard to move away from a proven method.
We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
Adrian DateDirector | Vital First Aid Training Services We entrusted Oddball with the task of building and running multiple, ongoing Google campaigns as well as updating our website by making it more user and Google friendly. They have certainly shown themselves to be up to the task and continue to prove to us that we made the right decision.
Thank you so much Oddball.
Chris, Jared and the team at Oddball Marketing have been invaluable to us at Central Coast Leagues Fitness over the past two years. Not only have they helped us navigate the world of digital marketing, but they’ve also become our one-stop-shop for printed media, flyers, posters and all social media and web design too.
They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
Dax JarrettGeneral Manager | Central Coast Leagues Fitness They’re easy to work with, responsive, and they’ve worked well with us in creating a marketing profile that reaches our niche demographics. In the last 18 months, a large portion of our leads have come from the marketing campaigns Oddball have implemented, and our business is in the best position it has been in years regarding revenue and branding.
We can totally depend upon Oddball to deliver stylish advertising that always meets the brief and is on time. We’ve recommended them for so many of our advertisers who love both the creative and the prompt service.
Catharine RetterEditor | Coast Magazine
Oddball Marketing have been an amazing support at our critical time of opening the LEXUS of Central Coast doors and building our new business. Insight to the Central Coast market, aligning key partnerships, and most importantly, understanding what our brand represents and aspires to are expertly delivered and deeply embraced.
The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
Chris AndrewsGeneral Sales Manager | LEXUS of Central Coast The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I eed, better than I was expecting, and delivered before deadline.
Oddball Marketing has been integral in building the Berowra Chiropractic & Health brand. The creative team at Oddball have assisted us with logo conception, business cards, flyers, car signage as well as building our amazing website. The team is always approachable and available to meet deadlines as requested. Overall, our experience with Oddball has been seamless and we hope to continue with them for projects in the future.
Rebecca ChristensenDirector | Berowra Chiropractic & Health
We have used Oddball Marketing for over a year now and are seeing results. We appreciate having a local company provide a cohesive plan to coordinate and implement a complete marketing strategy so we can focus on growing the business.
Russell OwenOwner | Anything Wet
The Oddball team did a fantastic job of building our new website from the ground up. It all happened much quicker than I expected and the end product was first class. I was so happy that we engaged the Oddball team to do additional digital Marketing & Social Media work.
Stuart StonestreetGeneral Manager | Worthington Motorcycles
We’ve been dealing with Oddball Marketing for over 2 years now and have been impressed by their service. They have helped us with marketing initiatives for our own business (branding, website, marketing collateral), as well as marketing for particular projects for our clients, and they have always had great ideas and initiative. The team we’ve worked with at Oddball have all been great too, passionate about what they do and great at following up!
Daniel MasonChapman & Frazer
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