Search Engine Optimisation
Climb higher online with a smart SEO Strategy
Jared
Our SEO Specialist ensures all aspects of your website speak Google’s language
John
Our resident Coder ensures your site is fast and smooth to use
Laura
Our Copywriter creates optimised content to make you sound brilliant
James
Our Marketing Strategist checks all aspects work together to drive enquiries
Your Website is Your Most Important Marketing Asset.
If you have a website, you want people to find it. The basic idea of SEO is to get noticed online by appearing in the top search results. There are literally hundreds of ways to achieve this – some steps are simple, some extremely technical, with Google using 200+ factors in their website ranking algorithm!
As a business owner, your best bet is to pinpoint what steps work for you and form a solid strategy around them. Plant a few seeds, grow a garden kind of thing. But forming a foolproof SEO strategy for a website is not a “one-size-fits-all” process. To be successful, you need to enlist someone who speaks the language of Google…
Let’s talk Google search results.
Nowhere in the world of marketing is it more important to come out on top.
A smart SEO strategy can help you achieve this “organically” (unpaid search results).
Why does my business need SEO?
Originally, search engines were created to allow users to find the sites they were looking for – easily.
But those engines have evolved. Today, competition is fiercer than ever. If you have a website, you can’t simply sit on it. You need to drive traffic to it. And to drive people to your site, you need to rank highly online. Your goal is to get a spot on the first page of search results.
SEO attracts new customers to your business
SEO maximises your digital footprint
SEO boosts brand awareness
SEO ultimately grows your revenue
We know exactly how to help you climb online.
With a complete team of marketing experts, we’ll help you build the best SEO Strategy.
Oddball is a Google Accredited Partner, which means we can swiftly navigate and communicate with search engines. And our in-house Search Engine Marketing Specialist can apply that expertise specifically to your industry, business and website to boost its standing in search results..
Local SEO
Rank higher in your local area
With the rise of mobile device searches, local SEO can be a hugely powerful strategy for ready-to-buy customers. When someone searches for a product or service, results favour the region they’re searching from. We can help you take advantage of the Google search algorithm dedicated to displaying local results with features like Google My Business and local citations. This is perfect for a local business looking for an affordable way to attract their local audience!
eCommerce SEO
Target online shoppers actively searching for what you do
Encourage those valuable clicks to purchase your service or product. Through thoughtful targeting and sales-led keyword campaigns, we work to get you the clicks that count toward your bottomline. We optimise your website architecture and on-page content to play ball with Google, while also adding value to your audience’s experience through content. This strategy prioritises connection to build your site into a powerful conversion tool.
Enterprise SEO
Designed for big businesses seeking a bigger ROI
This strategy aims to deliver a return on investment by taking page-specific steps to boost your website’s online presence, attract quality leads, and encourage a higher rate of conversions. By gathering insights on page performance, we create a targeted keyword plan to reach audiences nearing the buying stages of the customer journey. Goodbye competition, hello shiny, optimised search rankings.
Optimise your Digital Footprint.
Google Ads and SEO have a similar objective – to put you in front of searchers – but with SEO you don’t have to pay per click. Plus, once you’re ranked highly, you’ve built a real online marketing asset. Discover more about how to start your rise in rankings with our Central Coast SEO agency.
Success Story
Client: 4 Seasons Home Insulation
Play: SEO Lead Generation Strategy
Result: $60k new revenue generated in less than 6 months
Testimonial
“The Oddball team created our new, modern website and run a monthly lead generation campaign for our business. They are fantastic to work with. I highly recommend Oddball Marketing. They will be a great investment for your business, that’s why we’ve worked with them for three years and counting.”
– Jade Trembath, Managing Director
4 Seasons Home Insulation
Our SEO Agency Process
Discovery Session
We get to know your business better to pinpoint where improvements are urgently needed, and what will have the biggest impact.
Strategy
We determine the best approach that matches your business goals.
Implementation
We work on optimising your online presence in month-by-month stages to keep progress constant and adaptable.
Tracking, Analytics and Reporting
We monitor changes to your search engine rankings and provide you with a snapshot of progress.
Revise, Progress & Repeat
We note what is boosting your SEO, and what isn’t and constantly fine tune your strategy hit goals, not dead-ends.
We Flex to your Business
SEO is all about rules, techniques and consistency. In Oddball SEO programs, we add our own exclusive ingredients (lateral thinking, results-based strategy and cross-industry expertise) while also shaping core optimisation services around your business:
- Initial Website Audit
- Keyword Research
- Competitor Research & Analysis
- Technical On-site Optimisation
- On-page Optimisation (i.e. meta data)
- Link Building & Backlink Generation
- Custom Content Creation
- Reporting & Tracking
- SEO Tools & Plugins
- Google My Business
Frequently Asked Questions
How long is a piece of string? Our SEO programs are adaptable to your industry, business and existing website, so naturally the price is dependent on several factors, including your budget, location, target market and goals. The most important thing to remember when seeking quotes for SEO is that it’s not an overnight job! An investment in SEO is an investment in building your biggest marketing asset – your website.
The world of SEO management is vast, ever-changing and does not take bribes. You simply put the hard work in over time, and you get closer to one of those hugely valuable Top 3 podium positions on the first page of Google search results.
There are a lot of variables that play into how quickly you see results after you start doing SEO.
Baseline traffic, website design, domain age, meta descriptions, geographic location, competition, and target market all play into how quickly you can gain search engine traffic from SEO.
Most brands can expect to see SEO rankings within 4-12 months.
With over 200 ranking factors, there is no magic switch for SEO. There are no shortcuts to the top and we do not guarantee ranking results. In fact, Google explicitly warns against utilising any SEO company which guarantees results.
What we do offer though, is proven SEO programs and techniques which are tailored to your business goals, with no templates or “leave to simmer” attitudes. As Google’s algorithms are constantly changing, so is our approach to SEO. Our in-house Search Engine Marketing Specialist monitors and notes our client’s rankings across focus keywords and reports this back every month. A lot of behind-the-scenes SEO work is technical and repetitive, so we spare clients the boring bits and share a monthly snapshot of progress. Each month we adjust our priorities to guarantee the best possible results.
This is a business’ best friend for building trust and visibility online! This free online tool provided by Google is ideal if you have a physical location. GMB also gathers customer reviews, which have a huge impression on potential customers’ when searching for a service or product online.
