As the digital landscape continues to evolve, ensuring websites are mobile-friendly has become paramount. With over half of all Google searches originating from mobile devices, it’s crucial for businesses to adapt.
Let’s delve into the statistics shaping this mobile-first era.
Key Statistics
- 80% of websites are mobile-friendly
- 92.3% of internet users access the internet using a mobile phone
- 67% of users are more likely to buy from a company that is mobile-friendly
How many websites are mobile-friendly?
As of 2024, data reveals that almost 80% of websites have embraced mobile optimisation. This shift signifies the recognition among businesses of the importance of catering to mobile users. With a staggering 92.3% of internet users accessing the internet via mobile phones, neglecting mobile optimisation risks alienates a significant portion of potential customers.
Moreover, statistics indicating that mobile-friendly companies are 67% more likely to convert highlight the tangible benefits of prioritising mobile compatibility.
How Do Internet Users Access the Internet?
Device Share of Users
| Device | Ownership Percentage |
| Mobile phone (any) | 92.3% |
| Laptop or desktop (any) | 65.6% |
| Smartphone | 91% |
| Feature phone | 5.2% |
| Tablet device | 27.3% |
| Own laptop or desktop | 59.1% |
| Work laptop or desktop | 28.6% |
| Connected television | 31.9% |
| Smart home device | 15.4% |
| Games console | 12.7% |
People utilise various devices to access the internet at different moments. A recent study on internet usage categorised these devices into 10 distinct groups, some of which may overlap.
The findings indicated that approximately 92.3% of internet users access the internet through some form of mobile phone.
What Percentage of Traffic Comes From Mobile Devices?
Over the past five years, the flow of website traffic originating from mobile devices has experienced fluctuations, however, a consistent upward trajectory has been observed.
Why Is Making a Website Mobile-Friendly Important?
Mobile devices have become the primary gateway to the internet for the vast majority of users. Ensuring your website is mobile-friendly is crucial for several reasons:
- Accessibility: By optimising your website for mobile, you ensure that users can access your content seamlessly regardless of the device they’re using. This enhances user experience and improves accessibility for a wider audience.
- Search Engine Visibility: Search engines like Google prioritise mobile-friendly websites in their rankings. Failing to optimise for mobile can result in lower visibility and reduced organic traffic to your site.
- User Experience: Mobile-friendly websites provide a better user experience with easy navigation, faster loading times, and content that adapts to different screen sizes. This leads to higher engagement and lower bounce rates.
- Competitive Advantage: In a competitive online landscape, having a mobile-friendly website sets you apart from competitors who may not have optimised their sites for mobile. It positions your brand as modern, user-focused, and technologically savvy.
Is Your Website Optimised for Mobile?
In summary, the prevalence of mobile usage underscores the necessity for websites to be mobile-friendly.
At Oddball Marketing, we understand the importance of staying ahead in today’s digital marketing landscape.
Contact us today to optimise your website for mobile users and unlock your full online potential.
Sources: Crucible, WebFX, Search Engine Journal, Exploding Topics, Oberlo
