Social media is more than just a platform for social interaction; it has become a significant part of our daily lives.
With its growing influence, understanding how much time people spend on social media can provide valuable insights into societal trends so you can tailor your marketing strategy effectively. This blog delves into the average daily time spent on social media, exploring its implications and variations.
Key Statistics
- The average person spends 2 hours and 27 minutes daily on social media.
- Teens and young adults have particularly high usage rates, with 17-year-olds averaging up to 5.8 hours daily.
- Globally, the split of social media users leans slightly towards men (53.6%) over women (46.4%).
What is the Average Daily Time Spent on Social Media?
The average person spends 2 hours and 27 minutes daily on social media.
This statistic not only highlights the central role Social Media plays in our daily routines, it demonstrates how significant Social Media is as a Marketing Channel. The varied use across ages, devices, and platforms underscores the importance of customising your social media strategy to target your specific audience effectively.
Average Daily Time Spent on Social Media by Platform
| Platform | Average Daily Time | Daily Active Users |
|---|---|---|
| 33 minutes | 1.9 Billion | |
| 29 minutes | 400 Million | |
| X (Formerly Twitter) | 31 minutes | 206 Million |
| 28 minutes | 500 Million | |
| SnapChat | 31 minutes | 319 Million |
| YouTube | 19 minutes | 122 Million |
| TikTok | 32 minutes | 33 Million |
| 1 minute | 6.7 Million |
Facebook still dominates the social media landscape with a staggering 1.9 billion daily active users, indicating its wide-reaching influence and adoption across diverse demographics globally. Facebook leads in user engagement, with individuals spending an average of 33 minutes per day on the platform.
Instagram, also a major player, boasts 400 million daily active users, highlighting its appeal in sharing visual content and stories.
SnapChat maintains a strong presence with 319 million daily active users, indicating its popularity, especially among younger demographics, for its ephemeral content and innovative features.
X (Formerly Twitter) has 206 million daily active users, reflecting its role as a key platform for real-time news, conversations, and public discourse.
YouTube, despite its lower number of daily active users at 122 million compared to others, remains the premier platform for video content, catering to a wide range of interests and industries. YouTube surprisingly has a lower average daily time of 19 minutes, which might reflect the nature of consuming specific content rather than engaging in social interactions.
TikTok, with 33 million daily active users, shows its growing influence, especially among younger audiences, for its short-form video content, although it has a smaller user base compared to the giants of the industry.
LinkedIn has the least number of daily active users at 6.7 million, which aligns with its niche as a professional networking site, focusing on career development, professional connections, and industry news rather than general social networking. LinkedIn stands out for its significantly lower average daily time of just 1 minute, indicating it’s used more for specific professional networking and job-seeking purposes rather than continuous daily engagement.
Need help leveraging the power of Social Media?
Understanding the average daily time spent on social media sheds light on our digital habits and how powerful the platform is for marketing.
Looking to leverage the power of Social Media for your business? Oddball Marketing can help enhance your online presence through targeted social media strategies.
Get in touch with us today to start your journey. Discover how our social media services can transform your business’s digital footprint and drive meaningful engagement.
Sources: DataProt, DemandSage, BroadbandSearch
