Briefing A Marketing Agency In 10 Easy Steps

You’ve got an appointment to meet with a marketing agency. (Yay!!) But what do you say when you get there? If you’re like many others, you’ll come to us knowing that your business needs something though you can’t articulate just what that is. Don’t worry – by the end of our first meeting it’ll be crystal clear to all of us.

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Taking the First Step: What to Expect from a Discovery Session with Oddball Marketing

As the old saying goes, ‘Start as you mean to go on’. So for Oddball Marketing it makes sense to start by sitting down and talking with you - because being in regular contact with the companies we work with is very important to us.  The first step on our journey with...

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What Sells Better… Features Or Benefits

When you’re writing about your products or services in terms of marketing, how do you know you’re really resonating with people and inspiring them to engage with what you have on offer? Basically it all comes down to the language you use. Language is so important....

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What’s the big deal about copywriting?

Let’s start by facing a brutal truth… Writing isn’t writing. There is actually something to be said for copywriters. They have an uncanny ability to convert 26 letters of the alphabet into words that can move and inspire a reader to take action. Copywriters know how...

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