Digital Marketing Copywriter / Content Creator

Words matter. Do you know the difference between SEO, CTA, ROI and LMFAO? If so, we are seeking a passionate content writer, who can create original, tailored content, with user engagement and search engine optimisation being the main focus.

If you’re familiar with marketing strategies, think creatively, and know how to shape words around the customer experience to engage – this may be the perfect role for you. As a Marketing Copywriter / Content Creator at Oddball Marketing, you will play an important operational role within our expanding Marketing team, based at our West Gosford head office on the beautiful Central Coast of New South Wales.

We are seeking a dedicated and experienced Copywriter who can skilfully research, write and edit original, targeted copy for our clients, with user engagement and search engine optimisation as the focus. Our clients come from a multitude of industries, so you will be responsible for creating quality content, messaging and managing communications for diverse audiences and businesses.

Key Responsibilities

  • Write, edit and proofread all forms of website content with a focus on engagement & conversion
  • Write multiple SEO-optimised blog posts each week
  • Write multiple social media posts and manage client content calendars across different platforms
  • Craft branded copy for Oddball’s weekly marketing resources and newsletter to educate our audience
  • Ensure all content is produced in a timely manner and SEO optimised
  • Manage marketing content assets as required, including sales letters, email marketing copy, subject lines, brochures etc.
  • Brief our Designers and Social Media specialist on content, layout and suggested messaging concepts

Application Criteria

  • You have a degree and relevant experience in Communications or Digital Marketing, or a marketing role at another company
  • You have at least 3+ years of proven experience writing SEO-friendly content professionally for blogs, newsletters, scripts and understand how to tailor messaging across multiple social media platforms
  • You are creative, with a passion for copywriting, creating engaging content, and mastering the written word for different audiences
  • You tech-savvy and can easily navigate different content management systems, word processing software and editing tools
  • You’re an efficient worker and clear communicator in all situations, formats and professional settings
  • You have a smart sense of humour and know when to use it, but you’re never offensive, cynical or crass
  • You are deadline focused and have excellent priority management skills, calmly juggling multiple projects and tasks at once across shifting timelines
  • You LOVE feedback on your writing, and thrive off an opportunity to improve your work to make it the best.
  • If you have noticed a typo in this advertisement, then you should reach out as you may have the editing gene we need for this role!

What we offer:

You have an opportunity to work with a multi-award winning team. We’re a growing Central Coast business who will provide lots of future potential to the career of the right candidate.

The benefits of working at Oddball Marketing include:

  • Working closely with a team of marketing experts
  • Working on content for a range of clients, industries & platforms
  • Training opportunities, including attending industry events
  • A fast-paced but fun place to work and grow your role with the business
  • Monthly lunches and quarterly team events
  • Our name says it all… We love fresh, new ideas and out of the box thinking
  • Work locally in West Gosford on the Central Coast
  • A competitive salary based on your experience

If you love working with words, meet the above requirements, and you have current working rights in Australia, apply now. For the right applicant this position has an immediate start.

We are not accepting any remote working applicants or overseas applicants as you will be required to work full-time in our West Gosford office with our team.

Only applications including both (1) up to date Resume and (2) Cover Letter (outlining your experience working with content and why you are suited to this particular role) will be considered.

If you feel you are the Oddball for the job – fill in the form below.

  • Accepted file types: pdf, docx.
  • Accepted file types: pdf, docx.

Search Engine Marketing Specialist

We Are Seeking Someone Experienced In The Web And Digital Industry Who Is Self-Motivating To Help Service Our Existing/New Clients Through Online Organic, PPC, SEM And SEO Campaigns.

You will be responsible for a broad range of activities, and will need to demonstrate experience and leadership in these:

Key Responsibilities

  • Research and implement search engine optimisation recommendations
  • Ensure the websites are constantly using the best search engine optimisation techniques and practices that ensure the sites receive top rankings with major search engines for their relevant keywords, and generate traffic and leads
  • Perform ongoing keyword discovery, expansion and optimisation
  • Work with the team to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Assist in managing digital campaigns from planning to execution
  • Research and analyse competitor advertising links
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc.
  • Re-marketing/Re-targeting/ Advanced dynamic creative strategies to assist with lead generation and branding

Application Criteria

To be successful in this role you will have:

  • Tertiary qualifications in a relevant discipline is (desirable but not essential)
  • Hands-on SEO and SEM experience in a fast paced environment, with strong focus on delivering outstanding results
  • Demonstrated digital campaign management experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Strong interpersonal and communication skills to engage with stakeholders on different levels
  • In-depth experience with website analytics tools (e.g. Google Analytics, AdWords, NetInsight, etc.) including certifications (certifications preferred but not essential)
  • Strong link building and optimisation skills
  • The ability to plan out and work to a budget
  • Research and analyse competitor advertising links
  • Experience writing ad copy that is targeted with clear call-to-actions in order to increase CTR and conversion rate

Role Benefits

  • Autonomy to work with clients and be a key part of client success
  • Flexibility In Work Hours
  • Earn extra income with our Bonus Program
  • You share in the success of our business, with our Profit Share Program

Oddball Benefits

  • Friendly work environment promoting work/life balance
  • Fast growing business with lots of future opportunities
  • Creative work environment
  • Our name says it all… We love fresh, new ideas and out of the box thinking
  • Work locally in West Gosford, Central Coast

Strategic Marketing Manager

We are looking for an account manager who is committed to delivering data-driven outcomes for clients? Truly passionate about helping clients stay ahead of the curve with awesome, modern marketing.

You will need to be experienced in digital marketing, analytics, websites and/or SEO. An analytical, problem-solving “Do-er”. Have the ability to demonstrate an ability to build strong client relationships. Be an effective, resilient communicator with clients, team members and partners. 

If you are looking for an opportunity to help grow one of the Central Coast’s leading digital agencies as a key team member, this is the opportunity for you.


  • Create, holistic marketing strategies and campaigns
  • Monitor and manage paid social media ad-spends; including top-line reporting and optimising campaigns based on results
  • Scheduling and creating social media content
  • Create engaging EDM’s 
  • Demonstrate creative judgment; protect the brands and inform designers about style, look and feel
  • Execute day-to-day campaigns
  • Analysis of marketing data and creating client reports
  • Work cooperatively with key team members, clients and vendors



  • Experience managing clients in an agency, freelance or consulting capacity. OR a demonstrable ability to do so. 
  • Solid knowledge and experience with content marketing, SEO and search engine advertising campaigns preferred but can be taught
  • Experience facilitating social media and other digital marketing campaigns
  • Strong data analysis skills. Experience using and interpreting data from marketing analytics tools such as Google Analytics
  • Experience briefing and collaborative with creatives eg. Video creators, copywriters, web designers, etc.

Highly Desired

  • Bachelors Degree
  • Agency experience highly desirable
  • Marketing platform experience ie. AdWords, Analytics, etc
  • Exceptional time management and decision making skills
  • Ability to operate autonomously, as well as within a team environment


  • Friendly work environment promoting work/life balance
  • Fast growing business with lots of future opportunities
  • Monthly lunches and Quarterly team events
  • A competitive salary based on your experience
  • Creative work environment. We love fresh, new ideas and out of the box thinking

Oddball Careers Submission

  • Accepted file types: pdf, docx.
  • Accepted file types: pdf, docx.