Your marketing strategy will be tailored to fit the specific requirements of your business. Our Central Coast experts will work with you and your team to understand your strengths, challenges, goals, and unique selling points.
Your marketing strategy will feature advice and activities that are both data-driven and creative-driven. Our recommendations will be designed to deliver real results and maximise your return on investment.
Your marketing strategy will provide a consolidated, holistic approach to marketing activities for your business. Our Central Coast team can also support execution of your strategy, including web design, social media management, search engine optimisation, Google Ads and brand & content development.
We work with you to understand your business operations and goals, market gaps and opportunities, and customer interests and motivations
We come up with detailed recommendations on the general approach and overarching messaging required to achieve your desired results
We create a detailed checklist of specific activities for you and your team to complete
We recommend a data-driven approach to measuring the effectiveness of your activities and adjusting your strategy to maximise performance
Oddball partners with local trades and professional services that want more than just marketing “noise.” We create connected strategies that help your business attract quality leads, build loyalty, and scale sustainably.
In trades, people move fast. They search, scan, and choose the first business that feels credible. A sharp strategy makes sure you’re always the first choice. We focus on:
Targeted local reach: aligning suburb pages, ads, and maps so you show up when and where it counts
Clear service positioning: making sure people instantly understand what you do and why you’re the right choice
Conversion-first funnels: guiding customers quickly from search to enquiry to booking
Performance tracking: building measurement in from the start so you know what’s working
Key trades we work with:
For professional services, trust decides everything. People want evidence you’re credible before they pick up the phone. Our strategies put that trust front and centre by focusing on:
Brand positioning & messaging: carving out your unique space in the market
Authority building: long-form content, case studies, and resources that prove expertise
High-intent targeting: focusing on the search terms, ads, and campaigns that connect with clients ready to act
Reputation integration: weaving testimonials, credentials, and results into your online presence
Key professional services we work with:
Your new marketing strategy will be tailored to the unique needs of your business. As such, how much it will cost will depend on the type of strategy and level of detail required.
We offer the full range of marketing strategy services and match our support to the needs and goals of your business. As part of this, we will ensure you have all the information required to execute our recommended marketing approach.
Yes, we do! While we have particular experience developing strategies for trades and professional services, we know how marketing works for every industry. We will also work closely with you to understand the unique opportunities and challenges your business faces.
We sure have! We have partnered with businesses of every size to develop online marketing strategies that deliver results. Whether you’re a small business looking to grow or a larger operation trying to consolidate your market position, we can help.
We believe evaluation is a crucial part of any effective marketing strategy and will recommend an appropriate performance monitoring approach. Exactly what this looks like will depend on the specifics of your strategy, but will include both qualitative and quantitative measures.
If you’re ready to make a start on your new marketing strategy, contact us to arrange your obligation-free discovery session. During this session, we will discuss your business, your requirements, and how we can help.
Of course! We understand how valuable business insight is and any information we collect through analysis activities will be treated as confidential. We also won’t disclose any details of our working relationship without your prior permission.
