Social media has evolved far beyond simple status updates.
It’s now one of the most powerful marketing tools available to businesses of all sizes.
From local cafés to global brands, companies are tapping into platforms like Facebook, Instagram, and LinkedIn to connect with their audiences, build trust, and generate sales.
So, how many businesses use social media marketing in 2025?
Let’s take a look at the numbers.
Key Statistics
- 90% of local businesses use social media as part of their marketing strategy
- 78% of them rely on social media to help drive revenue
How Many Businesses Use Social Media Marketing in 2025?
90% of local businesses use social media as part of their marketing strategy
That’s a massive majority — and it shows how essential social media has become for staying visible and competitive.
From tradies to local retailers, businesses are using it to connect with customers, build trust, and drive sales.
Not being on social media doesn’t just mean missing out — it puts you at risk of falling behind as your competitors take the spotlight.
Top Social Media Platforms for Business Use in 2025 (Ranked by Monthly Active Users & Key Business Usage)
| Rank | Platform | MAU (Monthly Active Users) | Key Business Usage Notes |
| 1 | 3.65 billion | Over 200M businesses, 7M+ advertisers, Ads Manager, Groups, Reels | |
| 2 | YouTube | 2.5 billion | Second-largest search engine, SEO-friendly, video marketing |
| 3 | 2.04 billion | Ideal for visual brands, Reels, Stories, business profiles | |
| 4 | 2.78 billion | 200M+ Business app users, great for customer support | |
| 5 | 424 million | B2B and professional networking, strong for thought leadership | |
| 6 | TikTok | 1.5 billion | Best for younger audiences, short-form video marketing |
| 7 | 500 million | High purchase intent, strong for retail, home, fashion, DIY | |
| 8 | Twitter/X | 611 million | Great for real-time updates, news, and customer support |
| 9 | 430 million | Niche communities, content ideas, limited self-promo allowed | |
| 10 | Telegram | 900 million | Channels and bots for announcements and engagement |
| 11 | 1.34 billion | Essential for China market, includes messaging + eCommerce | |
| 12 | Snapchat | 800 million | Youth-focused, less B2B, some use for storytelling and branding |
| 13 | Quora | 300 million | Community Q&A, ideal for thought leadership and education |
| 14 | Threads | 300 million | Emerging platform for microblogging, integrated with Instagram |
| 15 | Discord | 150 million | Community building, especially for tech, gaming, and education |
| 16 | Twitch | 240 million | Great for gaming/entertainment brands through livestreams |
Facebook is still king, with 3.65 billion users and more than 200 million businesses making the most of its ad tools and features. If you’re running ads or building communities, it’s hard to beat.
WhatsApp’s business usage is booming too — over 200 million businesses now use it for support and direct communication. YouTube’s also up there, pulling double duty as a search engine and video hub, perfect for brands with strong content strategies.
LinkedIn might not have the biggest numbers, but it punches well above its weight in the B2B space. Meanwhile, TikTok, Instagram, and Snapchat are where younger audiences are hanging out — and brands that show up creatively are seeing big wins. Newcomers like Threads and Discord are making waves too, especially for brands targeting niche or tech-savvy crowds.
Ready to Be Seen, Heard, and Shared?
In 2025, social media marketing is a non-negotiable — with 90% of local businesses using it as part of their overall strategy.
It’s clear that social platforms continue to be one of the most powerful ways to connect with customers and drive growth.
Want to make sure your brand stands out online? At Oddball Marketing, we offer social media marketing services designed to get results. Get in touch today and let’s make some noise.
