The year 2013 saw a record high for internet ad revenues at $20.1 billion for half a year, as per the Interactive Advertising Bureau’s report dated October 9, 2013. The report clearly shows the changes in how consumers, capital, and the market interplay with the Internet. IAB Senior Vice President Sherrill Mane expressed that consumers are transforming how they shop, communicate, and consume content at an accelerated rate.
“Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow,” said Randall Rothenberg, President and CEO, IAB. “Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens. Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities.”
“This report not only confirms that brands are making a greater commitment to interactive, but also points to the fact that mobile and digital video are being identified as integral elements of the marketing mix,” said David Silverman, a partner at PwC US. “Internet advertising’s ability to impact and engage is evident across digital screens, whether big or small.”
Indeed, the Internet has been given businesses the power to increase awareness of their products and services. It’s no surprise that internet advertisements have set a new standard for marketing in general, making it imperative for small businesses in fast growing cities to join the online bandwagon. It’s not unusual for Central Coast website design experts, for example, to completely rehaul a website just to ensure a good visitor experience (and hopefully turn those visitors into customers).
There are other techniques for establishing online dominance, and they are equally important. Search engine optimisation or SEO for Central Coast companies, for example, can increase a business’ visibility on search engine results pages (SERPs). Such online marketing techniques are not easy for fledgling companies, however, and that’s why it is advisable for them to seek assistance from experienced SEO companies like Oddball Marketing.
(Source: Internet Ad Revenues At $20.1 Billion Hit Historic High For Half-Year 2013, Up 18% Over Same Time In 2012, According to IAB; Interactive Advertising Bureau; October 9, 2013)