Smith Swaine approached our agency because they needed a new website that differentiated them from other typical accountant websites. In particular, they wanted to communicate their love of the outdoors and being physically active, and also show the work/life their clients enjoy after using their service. Our copywriting and design team used aspiration content and visuals to create a stunning website that eschews the oppressively formal look of other accounting websites. Instead, it is light, relaxing and shows potential clients the intrinsic benefits of Smith Swaine’s service.