LTrent approached us seeking a solution to their high Google Ads cost per conversion. With attention to detail, we implemented a series of changes that delivered great outcomes.
Firstly, we worked closely with their web developer, creating advanced triggers and variables in Google Tag Manager, to provide accurate tracking of bookings for their driving lessons and Safer Driving Course for both new and returning customers.
By optimising ad copy, refining campaign structures, improving landing pages, and designing captivating display assets, we saw a significant improvement in results. Notably, we reduced their cost per conversion by an impressive $55.07 and witnessed a substantial 74.32% increase in new customer bookings.
Then to enhance their performance monitoring, we built custom reports and dashboards in GA4 and Looker Studio, enabling LTrent to gain valuable insights and make data-driven decisions.