Crossfit Karuna engaged Oddball for a comprehensive rebrand project with the goal of repositioning and refreshing their business. The challenge of incorporating a ‘turtle’ icon, while also aligning with the Buddhist origins of the word ‘Karuna’, was met head-on by our expert branding team. The new brand effectively communicates Crossfit Karuna’s commitment to fitness, wellness, and mindfulness, while also incorporating the symbolic meaning of the turtle. We were thrilled to achieve such a fantastic outcome.
