When Central Coast Makers Trail approached us, Oddball Marketing embraced the adventure. The idea? A tourism experience that shines a spotlight on the region’s finest producers.
The Problem
The challenge was clear: develop a brand identity that truly reflects the local flavour while standing out as a destination in its own right.
The Strategy
We collaborated with the local industry association to craft a brand that captures the essence of the Central Coast while remaining instantly recognisable. This identity is more than just a logo—it’s a symbol of quality, creativity, and local pride.
Next, we designed a sleek, user-friendly website and compelling marketing materials that not only promoted the trail but also encouraged visitors to explore multiple local producers—ensuring an immersive and engaging experience.
The Results
The initial launch featured just five businesses, offering a taste of what the region has to offer. But the success didn’t stop there. As word spread and the branding gained traction, the trail expanded to 12 local makers. What started as a small initiative has grown into a major draw for visitors—a testament to the power of smart branding and strategic marketing.
