Abandoned cart flows are one of the most powerful weapons in an eCommerce brand’s arsenal—especially when you’re using a platform like Klaviyo. With the right setup, you’re not just reminding customers to finish their purchase—you’re recovering serious revenue.
The Challenge
Pro Speed Racing had an abandoned checkout flow in place, but it was underperforming. Money was being left on the table. People were bailing on their carts, and the follow-up wasn’t doing enough to bring them back.
The Strategy
We overhauled the flow from the ground up.
- Updated the visuals to better reflect the brand and product value.
- Refined the copy to speak directly to two distinct groups: high-intent shoppers vs. the on-the-fence crowd.
- Adjusted the timing and sequence of emails to hit at the right moments.
By tailoring the experience based on user behaviour, we made the flow smarter—and more persuasive.
The Results
In just one month, placed order revenue from the flow hit A$41,220.29, with an average of A$39.98 per recipient. That’s a 74.15% increase compared to the previous period. Not a bad return for a few strategic tweaks.
