Quick task before you start reading this: type your “service” and “location” into Google. Where do you appear?
Assuming it’s not you, you see those businesses that appear at Number 1? We don’t mean the paid ads. That’s another kettle of fish. We mean the organic result. The numero uno organico.
Well that’s the hot spot. Like striking gold. Like stepping into a packed virtual town hall where everyone’s asking the same question and you’re the one holding the mic, with the answer they actually need.
You don’t get to the top of Google by accident. Unless you targeted “wedding photography” and ended up ranking for “weeding photography”—and now you’re booked solid shooting backyard makeovers.
Jokes aside, when it comes to super competitive markets, like custom kitchens, it’s super tough.
Enter Planit Kitchens. They wanted to show up when locals searched. Not on page three. Right up top. Where the clicks happen.
We didn’t throw jargon at the problem. We built something useful. A string of smart blog posts. Each one tied to a topic their customers actually cared about. Layout. Storage. Tiles. Colour.
Over time, those pieces started talking to each other. So did Google.
And guess what? Planit started climbing.
The Client: Planit Kitchens
Experts in creating kitchens on the Central Coast, Planit Kitchens had already done the hard yards on their service pages. Their “Custom Kitchens” page was optimised, fast, and polished. But they were stuck in fourth place for their key term: “custom kitchens Central Coast”.
Good, but not quite top-shelf.
The Challenge: Climbing from #4 to #1
Ranking in local SEO is competitive, especially for something as hotly searched as custom kitchens. It’s like trying to get the last park at Bunnings on a Saturday morning, everyone’s after it, and only one gets the prime spot. Despite a strong site and good on-page optimisation, Planit wasn’t getting over the line.
We needed to give Google more to work with. More context. More authority. More proof that Planit Kitchens was the local voice on all things custom kitchen.
The Strategy: Topical Clusters with a Purpose
We didn’t just churn out content. We mapped out a topical cluster strategy that made every blog part of a bigger picture.
Here’s how we did it:
- Conducted keyword research with a laser focus on the “custom kitchens” niche
- Grouped content into clusters like Design and Functionality.
- Wrote (and we mean wrote) blog posts that were useful, relevant, and tied to target keywords
- Linked everything together internally to guide both users and search engines through a clear content journey
The result? A network of valuable, interlinked content that built serious topical authority. Each post supported the pillar keyword and offered real value to homeowners planning a renovation.
The Results: From Rank 4 to Rank 1
With the new content live and linking back to the Custom Kitchens service page, we saw:
- A steady climb in rankings for “custom kitchens Central Coast”
- Strong performance across blog keywords like “kitchen colour ideas” and “countertop materials”
- A boost in site traffic and engagement from users entering via long-tail keywords
- And yes—Planit Kitchens hit #1 for their primary keyword
Why It Worked
Because Google doesn’t just rank pages. It ranks authority.
By going deep into the world of custom kitchens and creating a rich network of content, Planit Kitchens showed up as the expert—again and again.
And again and again and again. In fact, whenever someone searched custom kitchens central coast.
How powerful is that, right?
The secret wasn’t one blog post. It was a connected, consistent strategy that gave search engines (and customers) every reason to trust them.
We can do it for you, of course. You know where we are. Actually, you’re on our website. So you just need to press “Let’s Chat” in the menu, top right. That red button. Let’s chat!
