For such a hotted-up campaign, it was surprisingly simple. No waffle. No 27-step funnels. Just results that hit the redline. And a budget that didn’t explode in a puff of PPC smoke.
Meet Pro Speed Racing
If Santa drove a WRX and ran on premium, he’d shop here.
Pro Speed Racing is a staple in the Aussie performance scene. They’ve got the parts, the pedigree, and a loyal crowd of revheads who’d rather upgrade their coilovers than go on holiday.
But even the best in the biz can hit a crossroads.
The Problem: Too Much Going On, Too Little Time
Thousands of SKUs. Limited ad budget. A constantly changing product focus. One day it’s brakes, the next it’s coilovers, then suddenly everyone wants air intakes because someone on YouTube said so.
They didn’t want dashboards full of vanity metrics. They wanted sales. Cash-register cha-ching kind of sales.
And they needed a setup that could keep up without rebuilding the whole pit crew every week.
The Strategy: One Campaign to Rule Them All
We didn’t throw the toolbox at it—we just used the right wrench.
One social ads campaign. Three ad sets. Each built around a key brand that actually moved stock. When the product priority changed, we swapped in new creative. No big overhauls. No “back to square one.” Just simple pivots that kept things humming.
Smart structure. Flexible execution. No burnout.
The Results: Fast Lane Numbers
- 5,453 purchases
- 196,083 people reached
- $3.10 cost per purchase
- ROAS of 263.94
And not a single eBook download required.
Why It Worked
Sometimes the smartest thing is to not overcook it.
This paid social campaign kept things tight. No bloated budgets. No fancy funnels. Just a solid plan that flexed with the business—and delivered the kind of ROI that would make a CFO blush.
If you would like to blush about how good your social ads are, get in touch.
