It’s a dirty world out there. Good thing Steamy Wonder came prepared: cheeky ads, spotless service, and a Google Ads campaign that hit harder than a red wine spill on white carpet.
The Client: Steamy Wonder Cleaning Co
Local legends. Carpet crusaders. Purveyors of banter and deep cleans.
Steamy Wonder isn’t your run-of-the-mill cleaning crew. They’ve got over ten years of experience, a five-star rep that’d make your Uber driver jealous, and a brand voice with more charm than your Nan on bingo night.
The Challenge: More Locals, Fewer Time-Wasters
Sure, they had the goods: stellar service, raving fans, a solid website. But they needed more leads. And local ones at that! The kind of leads that don’t ask if you do couches, tiles, windows, and maybe their ex’s place while you’re at it.
In a nutshell: they weren’t making the most of Google Ads yet. So they turned to us…
The Plan: Target, Convert, Repeat
We skipped the fluff and went straight for the good stuff: high-intent, hyper-local search terms. The kind people Google when their toddler has “decorated” the carpet with spaghetti bolognese.
Then we cranked the brand voice up to eleven. Think:
- “Even Stevie Sees Those Stains”
- “Don’t Be Blindsided by Stains”
(Yes, we went there.)
Each ad funneled folks to a purpose-built landing page. Clean, punchy, and to-the-point. Bold offers. Real reviews. CTAs you couldn’t miss. And a quote form right where it should be—top and centre, like a good dog at a family BBQ (just keep it off the carpet).
The Results: Stain-Busting Stats
Q1 2025 by the numbers:
- 60 new leads
- $48.64 cost per conversion
- 9.79% click-through rate (FYI: that’s nearly double the industry average)
All local. All legit. No time-wasters, no tyre-kickers. Just solid leads and clean carpets.
The Takeaway: Be Bold. Be Local. Be a Little Bit Funny.
Steamy Wonder didn’t just get more leads—they got the right ones. Because when you match a gutsy brand with a smart strategy, things start to click.
If you’re looking for things to start clicking, get in touch today.
