Laying the groundwork for growth, one well-timed click at a time.
Dental marketing is rarely impulsive. No one wakes up thinking, “You know what sounds fun? A consultation about sleep apnoea.”
But they do wake up tired. Frustrated. Snoring complaints echoing gently (or not so gently) through the house.
Which means the challenge isn’t creating demand. It’s reaching the right people at the right moment. That is, when poor sleep has stopped being annoying and started being a problem worth solving.
That’s where we came in, through targeted social media ads.
The Client: Dental Sleep Professionals
Dental Sleep Professionals focus on something life-changing: helping people breathe, sleep, and live better through tailored dental sleep solutions.
It’s a specialised service. Not flashy. Not loud. But incredibly important.
And when someone is ready to act, they’re serious.
The Challenge: Build Awareness, Then Capture Intent
These were the first three months at Oddball. October through December 2025.
The brief wasn’t “go viral.”
It was:
- Build meaningful awareness
- Drive qualified traffic
- Generate real enquiries
- And do it efficiently
Because in healthcare marketing, trust matters. And so does timing.
The Strategy: Reach First. Convert Second.
We structured the paid social campaigns with clear roles.
Awareness Campaign
- 184,031 people reached
- 400,283 impressions
- $4.96 CPM
- $912.45 total spend
That’s strong visibility at a controlled cost, ensuring Dental Sleep Professionals were showing up consistently in front of the right local audience on social media.
Then we shifted to intent.
Conversion Campaign
- 16 Thank You Page completions (form enquiries)
- $1.93 CPC
- 372 landing page views
- From 25,008 impressions
Not vanity clicks. Actual enquiries. The real stuff.
The kind that start conversations. And appointments.
The Results: Lean Spend, Clear Impact
Across both social media campaigns:
- $1,747.32 total spend
- 454 landing page views
- 657 link clicks
- Averaging $2.66 per action
For a specialised healthcare service, that’s truly efficient.
No inflated budgets. No wasted noise.
Just targeted reach, steady traffic, and measurable conversions in the first 90 days.
Why It Worked
Because we respected the journey.
Sleep issues aren’t impulse buys. They’re considered decisions.
So we:
- Built trust through consistent awareness
- Drove traffic with clear messaging
- Captured intent with focused conversion campaigns
First visibility. Then engagement. Then action.
And in just three months, Dental Sleep Professionals didn’t just gain impressions.
They gained real enquiries.
