When it comes to first aid training, more is definitely better! So, when Vital First Aid approached us for help, we knew we had to think big.
The Problem
Vital First Aid’s initial strategy focused on individual bookings, which wasn’t delivering the best ROI. They needed a new approach to attract larger bookings and maximise their advertising budget.
The Strategy
We developed a targeted Google Ads campaign, shifting the focus from single bookings to corporate group training. This approach allowed us to reach businesses looking to train multiple staff members, making it easier to secure higher-value bookings while reducing acquisition costs.
The Results
The results were nothing short of spectacular. Our campaign achieved a conversion rate of 20%, with a cost per conversion of just $35. Considering that bookings ranged from 10 to 100 people, the average revenue per conversion skyrocketed to over $1,000.
That’s a lot of people learning lifesaving skills—and we’re proud that Oddball Marketing played a part in making it happen.
