Amazement Farm & Fun Park wanted to gain more attention for their Junior Wildlife Programme and drive bookings. We were up for the challenge.
The Challenge
The Junior Wildlife Keeper Programme was an incredible experience for kids, but there was a problem – not enough people knew about it, and bookings were falling short. Amazement needed a way to spread the word quickly, build excitement, and ultimately fill those spots with eager young wildlife enthusiasts.
The Strategy
To capture attention and drive engagement, we launched a paid social media competition offering a highly relevant prize: a Junior Wildlife Keeper Day experience for children aged 6-12. This offer resonated with the target audience, encouraging entries in exchange for an email address.
The campaign delivered immediate engagement while also generating long-term value by expanding Amazement’s email database—creating a valuable marketing asset for future promotions.
The Results
The response was wild! Over 720 entries poured in at a cost of under $1 per conversion. Even better, the competition delivered exactly what Amazement needed: a surge of new leads through their email list. Now, with a bigger, more targeted audience ready for follow-up promotions, they’ve got the perfect foundation for filling up their Junior Wildlife Programme.
