Meet Our Clients: Redshift Solar
As a sister logo to Redshift Electrical...
...the Redshift Solar logo had to be distinctive but consistent and evocative of Australia’s plentiful sunshine as an energy resource.
Solar energy is an emerging market...
...and the public needs to be educated in order to make informed choices. The website had to be effective and informative, with downloadable documents and regulatory information in a compelling, easy-to-navigate design.
There was little existing content...
...so our copywriter spent time with Gavin to understand the key messages and detail to be included before starting on the first draft. Gavin was closely involved in the process and provided quality feedback as the site was coming together.
The site launched in late 2017.
The Oddball Effect
The solar market is becoming crowded and achieving a high-rank on Google is a challenge.
Oddball has been working with Gavin to drive people to his new site and new services through eDMs targeting his existing contacts through Redshift Electrical. This has been an effective strategy. Customer referrals are a huge part of his business. The more customers he serves, the more referrals he receives and the more the website is searched.
2018 will see a greater focus on integrating social media platforms into the Redshift program.
Oddball definitely does things differently. They worked hard to really understand our business before they came back with design and structure concepts. They even visited me on-site to see us in action. The team recommended including plenty of relevant detail in the pages, as we educated the market about solar power installation and also to enhance SEO. I’m now getting calls for niche jobs that I would never have received without that advice. Oddball is a fantastic company all round! Mike and the team have taken a really stressful side of my business away. They’ve increased my profile and have helped me get more enquiries and more jobs! Thanks lads!
Managing Director, Redshift Electrical and Redshift Solar