Cafe branding challenges
The cafe world is massively crowded with a cacophony of images, sounds, brands, offerings and styles to negotiate. For a cafe branding campaign to succeed, key factors must be clearly communicated in a faithful and appealing identity. Copaccinos needed a clear mature brand, without fussy distractions. By focusing attention on its premium location, the Copa brand draws residents and visitors to the cafe, expecting a sophisticated venue and great experience.