Meet Our Clients:
Best Practice Software

  • Custom Website
  • Microsoft Dynamics® Integration
  • bbPress Forum Integration

Background

Best Practice is a leader in the development, marketing & support of quality medical software for Australasian medical practices. A comprehensive custom website needed to reflect the company’s commitment to supporting doctors and allied health and medical professionals.

The site is an important medium for providing secure user forums and product support as well as information for new prospects. It showcases Best Practice’s sophisticated software platforms, Bp Premier, Bp V.I.P.net, Bp Allied and Bp Titanium.

ABOUT THE PROJECT

Having acquired another software company and expanding into the Australia / New Zealand market, developing a sophisticated custom website was an important entry point to the growing organisation.

The Bp project offered Oddball Marketing the opportunity to custom-build a site for a highly professional, time-poor health industry audience. Developing a site such as this required very specific forms customisation, peak loading speed, robust security and integration with the Best Practice CRM system.

The project was facilitated remotely with the organisation is based in Bundaberg, Brisbane, Sydney  and Hamilton, NZ. Frequent progress meetings were conducted by phone/video conference and involved several stakeholders.

KEY FACTORS

Brand Faithfulness

Oddball Marketing’s design team worked closely with Bp’s graphic designer to maintain branding consistency.

custom website design for leading medical practice management software

Strategic Deployment

The project went live in stages with the core website being complete and user forum being released shortly after.

Fully Automated

The form submission has been integrated with Bp’s internal CRM system for automated enquiry capture

Express Delivery

The site has been designed for speed and is extremely responsive, delivering the content medical professionals need, as soon as they need it.

The Oddball Effect

Since launching, the Best Practice site has continue to grow with an increase is traffic, lower bounce rates and more enquiries. The Bp team has been pleasantly surprised at just how many quality enquiries come from the constantly evolving site.

Join Best Practice,
give us a call

The Oddball team did a fantastic job of building our new website from the ground up. It all happened much quicker than I expected and the end product was first class. I was so happy that we engaged the Oddball team to do additional digital Marketing & Social Media work. 

Stuart Stonestreet
General Manager
Worthington Motorcycles