There are so many opportunities for marketing and advertising on the Central Coast, you may not be aware of them all. Here I’ve compiled a comprehensive list of all of your Central Coast specific marketing and advertising opportunities to help get your business out there.
Advertising in local newspapers offers some great benefits, the most obvious being the reach to local readership. It helps increase brand recognition, encourages consumers to shop locally and encourages repeat business. Newspaper readers tend to be proactive, looking through the advertisements for new deals and coupons. Newspaper advertising also offers a wide range of advertising options that can meet nearly any budget, depending on size, colours, location within the paper and repeat inclusions. Local newspapers are still considered to be an important part of community news and information.
Central Coast Express Advocate – Gosford Edition
Central Coast Express Advocate – Wyong Edition
The Central Coast Express Advocate newspaper is published twice weekly, with specialised editions for the Gosford and Wyong regions. It caters to a wide audience with news and current affairs, food and drinks, entertainment, lifestyle and more. Delivered directly to homes and businesses across the Central Coast, its weekly readership is over 150,000 and circulation over 120,000. The Advocate also has a prominent online presence and digital edition. Follow this link to download the Central Coast Express Advocate media kit and rate cards for advertising.
Ducks Crossing Publications
Ducks Crossing publish a number of Central Coast newspapers, magazines and catalogues. Their most prominent publications are:
Coast Community News – targeted to the Gosford local government area, it is published on alternate Thursdays
Peninsula news – a community newspaper catering specifically for the Peninsula area to the south of the Central Coast published on alternate Mondays
Wyong Regional Chronicle – a fortnightly publication (alternate Tuesdays) catering specifically for the Wyong local government area
All the details for advertising in the Ducks Crossing newspapers can be found here.
Coffee News Central Coast
Coffee News is a worldwide phenomenon and the Central Coast is no exception! Published weekly, the little gold paper can be found all around the Central Coast in restaurants and cafes, hotels, waiting rooms, libraries, lobbies, business premises, information centres and more. Coffee News Central Coast is divided into three areas: Gosford, Peninsula and Tuggerah, so you can target your local audience. Information on how to advertise with Coffee News can be found here.
Radio has a unique capacity to reach anyone at any time, whether in the car, at home, at the office, at the gym or in a store. Radio is renowned for providing up to date information such as traffic reports, weather reports and community and special events. Radio is almost always local, so you know your advertisement can be tailored and targeted to your local audience. Listeners are generally loyal to their radio station of choice, tuning in at familiar times like getting ready for work, or driving the kids to and from work, so you can even tailor your ad to play at a certain time of the day to reach your targeted demographic. Like print advertising, radio offers adverting options to suit almost any budget. It’s a good idea to have a good understanding of the demographic you want to reach, so you can advertise with the right radio stations at the right times.
Radio 2GO – 107.7FM
A Southern Cross Austereo station for 35-54 age demographic, 2GO is one of the leading Central Coast radio stations with popular breakfast and drive time programs and extensive community involvement. For more info on advertising on 2GO, visit Southern Cross Austereo.
Radio SeaFM – 101.3FM
A Southern Cross Austereo station with main audience 18-39 age demographic, Sea FM combines national radio shows such as Hamish and Andy and Take 40 Australia with local shows. For more info on advertising on SeaFM, visit Southern Cross Austereo.
Radio StarFM – 104.5FM
Nova Entertainment Group station with wide demographic appeal in the adult contemporary arena and a focus on pop music from the 1980s to now. Contact StarFM for more information on advertising.
Radio CoastFM – 96.3FM
A historical and popular Central Coast community radio, CoastFM caters to a broad audience with easy listening music and special interest shows like fishing, culture, comedy, and youth.
Radio ABC Central Coast – 92.5FM
The Central Coast take on the national ABC radio network
Radio Five-O-Plus – 93.3FM
Community radio run by volunteers, Radio Five-O-Plus caters to an older audience with music from 1945 to 1985, as well as news, sport and weather reports. As a non-profit organization, Radio Five-O-Plus are always keen for new sponsors.
Radio RawFM – 99.1FM
Radio for the dance and club demographic. With an 18-30 year old core market that’s active, healthy and tech-savvy RAW has a strong and loyal listener base which includes uni students and young professionals who socialise frequently and have a good disposable income. Information on advertising with RAW Central Coast can be found here.
Radio todayscountry94one – 94.1FM
The only community radio station on the Central Coast playing country music, the station is run by volunteers and continues through dedicated sponsorships from local businesses, which give air time access and program mentions.
NBN Central Coast
NBN is the Central Coast’s predominate local TV station, which is affiliated with the metropolitan Channel 9. Localised content is generally the news, sport and advertising. The majority of homes on the Central Coast has NBN broadcast. Television advertising can be expensive, so do your research! NBN Central Coast have advertising packages available for your business. Contact NBN through the website to inquire.
Outdoor and Transport Advertising
oOh! Media is a national supplier of big billboards – yep, including those giant signs on the side of the road! oOh! has billboards in shopping centres all across the Central Coast and nationally across Australia, as well as advertising space in airports and basically any kind of space where people gather! oOh! can make your brand unmissable in the public eye.
Adshel is another leading outdoor advertising and digital-out-of-home provider in Australia that operates on the Central Coast. Adshel have advertising space available on bus shelters, street furniture and those billboards on 7-Eleven convenience stores.
Another out of home provider of advertising space, Claud Outdoor also operates on the Central Coast with billboards, bus shelters and public space advertising. The local representative can look after your advertising inquiries for the Central Coast.
With digital billboards and regular billboards combined with transit media on Australia’s bus and tram network, train network and even airports, APN Outdoor can get your brand out there.
Go Transit – Bus advertisements
Go Transit create large format advertising on buses on the Central Coast for your business.
Central Coast Taxis – Taxi advertisements
Contact Central Coast Taxis to inquire about advertising your business on taxis around the Central Coast.
Printing and Sales Collateral
On the Central Coast we have access to outstanding quality print and design for all of your business needs, from producing business cards to letterheads, newsletters, pull up banners and promotional items, you don’t have to go outside our region to get the best look for your business and brand, and you’ll be supporting our local economy to boot.
With an extensive 75 year printing history on the Central Coast, Lakes Printers have experienced staff taking care of your design and print needs, even through to distribution and mailing.
Worldwide Printing Solutions
Located at Erina, Worldwide Printing Solutions service the Central Coast for printing and promotional products and giveaway products.
Evolve Printing is an award-winning Central Coast based commercial print company that believes in high quality finishes and producing out-of-the-box concepts for your business.
Located at Tuggerah on the Central Coast, E-Bisprint is an award-winning national print company covering everything from business cards to corporate apparel and workwear.
Operating on the Central Coast for over 45 years, Gosford Printing is a successful commercial printer specialising in design, pre-press, offset printing, digital printing and refined finishes including embossing and foiling.
In a nutshell, Adwords is Google’s advertising service that gives advertisers the ability to display short advertising copy on Google and its advertising network, with a pay per click cost basis. It’s based primarily on keywords. On Google at the moment you can see them on search results pages with a small yellow ‘Ad’ label.
You’re on our website so feel free to check us out.
Specialising in Adwords (among other things) Organise Internet is based on the Central Coast and can help you grow your reach online to the customers you want.
Online Stuff are also Adwords specialists based on the Central Coast, understanding the intricacies of linking together Adwords and Google analytics. If their specialist services are out of budget, they offer training programs to help businesses learn how to navigate the system and self-promote their business.
Social Media Experts
Social media is an intrinsic part of your digital marketing strategy and it pays to have an expert opinion.
Missing Link Social Media
Missing Link Social Media is a Central Coast business that specialises in social media strategy and content, targeting and connecting with specific audiences and driving sales and reach.
Brilliant Logic is an established boutique agency specialising in public relations, marketing and graphic design. As an integral part of public relations and marketing strategy, Brilliant Logic drives social media engagement.
Sharpe Design Solutions
Creative design and marketing agency on the Central Coast that specialises in branding and online marketing strategies for small businesses, including social media marketing.
The Central Coast is home to experienced and quality video production businesses. Investing in a quality video that showcases your business and/or products is one that will pay off time and time again – it’s shareable on social media, can be posted to your website, uploaded onto YouTube, can be played at trade shows and conferences and shared with potential clients. The possibilities are endless – each one complimentary to your marketing strategy.
Boutique video production company that delivers all elements of video, from promotional and corporate media to advertisements and event videos.
OSP expertly covers all facets of film from start to finish and has worked with the best brands on television commercials, corporate and training videos, promotional videos, YouTube productions, highlights reels, music videos, short films and a whole lot in between, including motion graphics and animations.
Classic Shot Video Production
Classic Shot specialises in corporate, training, promotional, marketing and event videos including concerts and stage productions, as well as video to DVD transfers and duplications.
Full service video productions for small to large scale projects, providing elements such as creative brief, scripts, actors, voice overs, music and more.
Like video, quality photography for your business and/or products is a very worthy investment. Your website and digital marketing will go a long way with visually appealing images, not to mention brochures and publications, banners, promotional materials and more.
Studio 2 U
They provide professional photography and video with a focus on commercial imagery.
Louise Blake Photography
Experienced and specialists in creating a professional image library of your commercial business, team, services and/or products.
Delivery of personalised and professional commercial photography to suit your brand, as well as corporate events photography.
Flash Gordon Photography
20 years’ experience on the Central Coast with commercial and industrial photography for local businesses.
Art House Photography
Art House pride themselves on providing professional and creative images to make your brand, products and/or services stand out.
Advertising in the two largest Central Coast business publications will get you noticed within the local business community.
Central Coast Business Review
Published monthly since 1990, the Central Coast Business Review is a respected publication for the Central Coast region’s business community, covering news on manufacturing, tourism, retail, building and construction, Chambers of Commerce, commercial and industrial properties, prestige residential properties, business sales and appointments, business tips, sports highlights, Central Coast business events, major developments and any issues affecting the Central Coast. With a reach of over 20,000 local business people, it is the go-to for the latest business information and news.
B2B with a Twist
B2B with a Twist publishes the monthly Work Stay Play magazine, with up to date information for all who work, stay and play on the Central Coast. Publishing 10,000 printed copies (doubled in December/January to cater for tourists) as well as online, B2B provides advertisers with a significant reach into the community to network and engage new customers.
Your business may be in a niche market, so it might pay to advertise in publications that reach your target audience.
Kidz on the Coast
Published and distributed bi-monthly to the tune of 20,000 copies, Kidz on the Coast is a publication for families who live on the Central Coast. The magazine is inspired by the local community and aims to provide useful resources and information for local families, from articles by local contributors to topical content.
A Central Coast lifestyle magazine, Breeze is a quarterly publication that highlights the Central Coast’s inspirational people, place and businesses with quality journalism and stunning photography. It covers everything lifestyle – food, interiors, gardening, destinations, music, art, travel and more. Breeze is stocked in selected retail outlets and is free to read in select Central Coast and Sydney hotels, cafes and waiting rooms.
Update & Renovate
A homemaker’s magazine specific to the Central Coast, it’s a free publication distributed seasonally across the region. It targets consumers who are updating, renovating, building, furnishing, designing and landscaping their family homes.
So there you have it! A comprehensive breakdown of all of your Central Coast advertising and marketing possibilities! Almost endless!
If you’re not sure which channel or channels would be best suited to your business, or if you want to know more about how to get the most out of your advertising, contact the team at Oddball Marketing. We’re happy to point you in the right direction or show you what’s possible for your business.
Have a business or listing that’s not included here? Submit a comment below and I’ll add it in. Don’t want your details here? Not a problem – leave me a comment and I’ll promptly remove them.