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How to Know if Your Website is Converting

For new web developers and small businesses, the main problem lies in the fact that they are unable to track the conversions or the success of their websites. Conversion rates are the most important and popular metrics that web developers and businesses track. Conversion rate is also one of the best ways to gauge the

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The Importance of Setting Website Goals

Every company wants to build a good or successful website, but how can good or successful be defined for a website? How can a company measure how successful its website is so that they can make it even better? On the other hand, when a website is not working as expected, how can you know

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The Growing Impact of Social Media on Search Engine Ranking

There is little doubt that major search engines like Google are using social media as an important signal when it comes to search rankings. In fact, Google confirmed this way back in 2010 in a YouTube video. This is hardly surprising as people love sharing content on social media platforms like Facebook and Twitter and

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Does A Local Business Really Need A Website?

It seems like every pundit worth a pinch of salt is spruiking the internet and how it’s the place to be for business. But, are they all hype or is there some method to their madness. Let’s take a look at the web and see just how important it is to your business: Of the

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