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8 Common Mistakes To Avoid With Website Design

When designing and building a website there are things that you should avoid. Your website should not only be a reflection of yourself and your business, but it should also be easy to navigate and be laid out in a way that is easy to read. At Oddball Marketing we have come up with a

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What Sells Better… Features Or Benefits

When you’re writing about your products or services in terms of marketing, how do you know you’re really resonating with people and inspiring them to engage with what you have on offer? Basically it all comes down to the language you use. Language is so important. Language will determine how successfully you can convert a

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7 Steps To Optimising Your Blog

“This may sound a little bit idealistic, but when I go to my blog, my Facebook page, my Twitter account, I talk to different people from all over the world, and you see how easy it is to establish a dialogue.” – Paul Coelho Loosely, you could say that all content on your website is

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What’s the big deal about copywriting?

Let’s start by facing a brutal truth… Writing isn’t writing. There is actually something to be said for copywriters. They have an uncanny ability to convert 26 letters of the alphabet into words that can move and inspire a reader to take action. Copywriters know how to inject personality into your product and have a

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How Much Should You Invest in A Website

Ahhh… the magic question. The one question on the mind of every small business owner. What’s it going to cost or how much do I need to spend. And the usual response… it depends. There are a number of factors that impact how much you should spend on your site. We’re going to consider those

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Why Most Small Business Websites Suck

We have all been there. We’ve visited a website for a small business and we immediately felt sick. This kind of uneasiness came over us and we couldn’t close our browser quick enough. Then there are those websites that your arrive at where things just don’t feel right. For some of us, that was enough

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47% of consumers expect web pages to load in

When Aesop wrote his famous fable he certainly wouldn’t have considered the world wide web. A slow website certainly doesn’t win the race, nor does it win new customers. A fast loading website is critical to the user experience. We’re all getting more impatient these days and to wait for a website is unforgiveable. When

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Effective Website Design on Central Coast

When you’re looking to create an excellent website for your business, make sure that you hire reliable designers who can properly incorporate the principles of website design for Central Coast businesses. Web designers have varying techniques and personal styles, but the principles of effective website design remain the same whatever the industry or state. Here are some

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Central Coast SEO and Exciting Website Design are Critical

The year 2013 saw a record high for internet ad revenues at $20.1 billion for half a year, as per the Interactive Advertising Bureau’s report dated October 9, 2013. The report clearly shows the changes in how consumers, capital, and the market interplay with the Internet. IAB Senior Vice President Sherrill Mane expressed that consumers

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Retaining Customers with Proper Website Design

The bit.com.au website has a January 22, 2014 article that discusses how badly-designed websites can be detrimental to business. Just as a physical store needs a captivating storefront to attract business, websites need to be professionally designed in order to entice visitors. The article helpfully notes several elements of bad Web design that should be

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