When designing and building a website there are things that you should avoid. Your website should not only be a reflection of yourself and your business, but it should also be easy to navigate and be laid out in a way that is easy to read. At Oddball Marketing we have come up with a list of 8 things you should avoid when creating a website.
1. Use stock photos at a minimum
The thing about stock photos is that they are very impersonal when you want your website to be personal; you want it to be about you. If you do have to use stock photography make sure they are at least relevant to what you do and don’t be afraid to make minor changes to them by either cropping them or changing the white balance for example.
2. Don’t use too many colours
Simplicity with colour use is best and you should stick to around 4 colours for your website in general. Use the space around text and images generously and wisely
3. Text spacing
The text and content you use on your website is obviously very important but so to is how you display it. Use of layout and what is called “white space”, ie the spacing between text can make a massive difference to how good your website looks.
4. Inconsistent layout and menus
Consistency on your website builds trust but also improves usability. If, at the very least, your menu structure is the same on every page it makes for a good experience for the viewer.
5. Autoplaying video
Having video on your website is highly recommended but it is not recommended to have that video play automatically when the webpage loads. Autoplaying video interrupts the viewing experience and creates an annoyance. Obviously you want to avoid annoying the viewer at all cost so wherever there is a chance of that happening, like autoplaying video, you should avoid it.
6. No call to action (CTA)
What is the purpose of your website? Do you want the viewer to make a purchase, sign up for your newsletter, or contact you? These are 3 examples of the purpose of your website and it should have a clear CTA to help the viewer do this. To that effect there should be 1 CTA per page and it should be big and obvious.
7. Irrelevant or no images
I don’t know which is worse, having irrelevant images or no images at all. Irrelevant images can cause confusion to the viewer and having no images can be bland and boring to the viewer. Having no images will generally increase bounce rates on your website and lower average view times.
8. Doesn’t scale for mobile devices
At Oddball Marketing we see the view stats for a lot of different websites and a common thing with them all is the amount of people who view websites on mobile phones or tablets. For many websites, anywhere between 50 and 75% of visitors are viewing on mobile devices. These days it is imperative that your website is responsive, meaning it looks good on mobile phones, tablets and desktop monitors. We make sure all our websites do just that.
Now it’s my turn to heed the advice I gave in point 6 – the call to action.
If you are thinking about getting a new website, or are looking at upgrading your existing website, get in touch with us. We have products and packages to suit just about any business that will make you look professional, modern and trustworthy.