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# Oddball Marketing: Central Coast Marketing Agency

## Sitemaps
[XML Sitemap](https://oddballmarketing.com.au/sitemap_index.xml): Includes all crawlable and indexable pages.

## Pages
- [AI SEO](https://oddballmarketing.com.au/central-coast/ai-seo/): We audit your current site through both a Google and AI lens, looking at structure, content, crawlability and how well AI engines can interpret your pages. Then we uncover the gaps and opportunities.
- [Email Marketing](https://oddballmarketing.com.au/central-coast/email-marketing/): Email doesn’t cost much, but it works hard. With the right setup, it turns visitors into leads, leads into paying clients, and old contacts into repeat business. All while keeping your marketing budget in check.
- [Login Customizer](https://oddballmarketing.com.au/login-customizer/): This page is used for Login Customizer plugin. It will not be visible to your readers. Do not delete it.
- [Case Studies](https://oddballmarketing.com.au/results/): RESULTS RESULTS RESULTS RESULTS RESULTS RESULTS CASE STUDIES
- [Marketing Strategy](https://oddballmarketing.com.au/central-coast/marketing-strategy/): Your marketing strategy will be tailored to fit the specific requirements of your business. Our Central Coast experts will work with you and your team to understand your strengths, challenges, goals, and unique selling points.
- [Outsource Content Brief](https://oddballmarketing.com.au/briefs/outsource-content/): Client NameDropdown- Select -Website CopywritingSEO CopywritingBlog/Article WritingOtherScope of WorksTimelineContent DocumentJob ValueAny other relevant information
- [Briefs](https://oddballmarketing.com.au/briefs/)
- [Custom Development](https://oddballmarketing.com.au/central-coast/custom-development/): Your custom website will seamlessly connect key systems, improving efficiency and reducing wasted effort. As a leading Central Coast web development agency, we specialise in overcoming technical limitations and delivering creative solutions to complex problems.
- [Marketing Agency](https://oddballmarketing.com.au/central-coast/marketing-agency/): Your Central Coast account manager will get to know you, your business, your needs and your goals. Access a team’s workload through one friendly face.
- [Contact](https://oddballmarketing.com.au/contact/): WE CAN'T WAIT TO TALK GET YOUR ODDBALL ON We're ready to help your business thrive. CENTRAL COAST OFFICE CALL 02 4304 5917 3 Dyer Cres, West Gosford NSW 2250 SYDNEY OFFICE CALL 02 8317 3063 Lvl 21, 133 Castlereagh St, Sydney NSW 2000 Get the Ball Rolling... Contact FormFirst NameEmailPhoneCompany NameYour MessageSubmit Form
- [Testimonials](https://oddballmarketing.com.au/about/testimonials/): Oddball Marketing have been an amazing support at our critical time of opening the LEXUS of Central Coast doors and building our new business. Insight to the Central Coast market, aligning key partnerships, and most importantly, understanding what our brand represents and aspires to are expertly delivered and deeply embraced.
- [Careers](https://oddballmarketing.com.au/about/careers/): We are on the hunt for people who are passionate about marketing and helping businesses grow. Oddball is developing the most comprehensive marketing agency on the Central Coast. We are actively working to bring on even more experts in each core marketing channel.
- [Team](https://oddballmarketing.com.au/about/team/): At Oddball, we know how important it is to build a talented team with a colourful mix of skills, expertise and energy. We’re in the process of developing the best marketing team possible on the beautiful Central Coast of New South Wales.
- [About Oddball](https://oddballmarketing.com.au/about/oddball/): We work with Marketing Managers, Sales Managers and Business Owners to deliver smart marketing strategies. Following an initial discovery session, we work across channels that appeal and connect with your audience to deliver campaigns that create a return on your investment.
- [Social Media](https://oddballmarketing.com.au/central-coast/social-media/): Your social media activities will be thoughtfully planned and expertly executed. Our experienced Central Coast team will take the stress and effort out of building and maintaining your online profile.
- [Branding + Logo Design](https://oddballmarketing.com.au/central-coast/branding-logo-design/): Your new brand will tell the story of your business, encapsulating who you are and what you stand for. We understand that good branding design influences how your customers see you and know how to create a positive impression.
- [Graphic Design](https://oddballmarketing.com.au/central-coast/graphic-design/): Your materials will be carefully crafted from quality materials and expertly designed to excite, delight, and inspire. Our highly experienced Central Coast graphic designers will work with you to understand your vision and deliver work that exceeds all expectations.
- [Search Engine Optimisation](https://oddballmarketing.com.au/central-coast/seo/): We don’t do one-size-fits-all or chase rankings... we build traditional and AI SEO strategies that lead to clicks, calls and conversions. Everything we do is tailored to your goals, your customers and your bottom line.
- [Home](https://oddballmarketing.com.au/): Whether you’re after channel-specific support or a complete digital marketing solution, Oddball’s got you. We’re not your ordinary digital marketing agency or marketing company. You get activities that work together like a well-oiled machine to drive leads into your business.
- [Google Ads](https://oddballmarketing.com.au/central-coast/google-ads/): Your Google Ads will help you stand out from the crowd and connect with your target customers. As a leading Google Ads Central Coast agency, we know how to make your ads work for you.
- [Copywriting](https://oddballmarketing.com.au/central-coast/copywriting/): Your content will build credibility and position you as an industry leader and subject matter expert. Our Central Coast content copywriters are sticklers for precision in language and experts in making even the most complex topics accessible.
- [Website Design](https://oddballmarketing.com.au/central-coast/website-design/): To stand out in the crowded online marketplace, you need an eye-catching virtual shop front. The sites we create don’t just look great, they help build brands. Whether you’re starting from scratch, or want a website redesign, we will create a site that’s uniquely you.
- [Creative Logo Brief](https://oddballmarketing.com.au/briefs/creative-logo-brief/): Business NamePhone NumberFirst NameLast NameYour Email
- [Resources](https://oddballmarketing.com.au/articles/): HELPFUL RESOURCES All Marketing Web Google SEO Social Branding Design Content SHOW MORE SHOW MORE RESOURCES Read more RESOURCES Read more RESOURCES Read more ODDBALL FREEBIES SHOW MORE
- [Terms And Conditions](https://oddballmarketing.com.au/terms-and-conditions/): 1.1. All information relating to Client that a reasonable person would believe to be confidential or proprietary, or which is clearly marked as such, will be held in confidence by Vendor and will not be disclosed or used by Vendor except to the extent that such disclosure or use is reasonably necessary to the performance of the Deliverables; provided that such party receiving the information are bound by confidentiality obligations no less restrictive than those contained herein.1.2. All information relating to Vendor that a reasonable person would believe to be confidential or proprietary, or which is clearly marked as such, will be held in confidence by Client and will not be disclosed or used by Client except to the extent that such disclosure or use is reasonably necessary to the performance of Client’s duties and obligations under this Agreement; provided that such party receiving the information are bound by confidentiality obligations no less restrictive than those contained herein.1.3. These obligations of confidentiality will extend for a period of one (1) year after the termination of this Agreement, but will not apply with respect to information that (a) the receiving party can demonstrate is independently developed by the parties without reference to the other party’s confidential information, (b) lawfully becomes a part of the public domain, or (c) the receiving party can demonstrate was information of which the parties gained knowledge or possession free of any confidentiality obligation.
- [Portfolio](https://oddballmarketing.com.au/portfolio/): OUR PORTFOLIO SPEAKS FOR ITSELF

## Portfolio
- [Little Miracles](https://oddballmarketing.com.au/portfolio/little-miracles/): Little Miracles partnered with Oddball Marketing to refresh their brand and create a consistent experience across every customer touchpoint. We refined their logo and visual identity before redesigning the website with a modern, family-focused look that showcases each centre and makes it easy for parents to find information and enquire. To complete the project, we designed a professionally presented 16-page Welcome Information Booklet, ensuring every interaction with the brand reflects the warmth, care and quality that Little Miracles is known for.
- [The Entrance Preschool](https://oddballmarketing.com.au/portfolio/the-entrance-preschool/): We worked with The Entrance Preschool to create a warm, welcoming digital presence that reflects their community-focused values while making it easier for families to explore the preschool and enquire online. From a complete brand identity including a new logo, colour palette, typography, custom illustrations and icons, to a beautifully crafted, SEO-focused website with intuitive navigation and optimised copywriting, every element was designed to create a cohesive, engaging experience that feels as nurturing and unique as the preschool itself.
- [Sanctuary New Homes](https://oddballmarketing.com.au/portfolio/sanctuary-new-homes/): For Sanctuary New Homes, we created a premium, beautifully designed website that showcases the quality and style of their homes. Featuring custom layouts, bespoke icons, responsive design, and subtle integration of their brand elements throughout, the result is a sophisticated online presence with a high-end real estate feel that reflects the Sanctuary brand.
- [Tropical Pools](https://oddballmarketing.com.au/portfolio/tropical-pools/): For Tropical Pools, we created a premium website experience that captures the luxury, lifestyle, and aspirational feel behind the brand. The website was designed to showcase Tropical Pools’ craftsmanship through striking imagery, immersive design elements, and a seamless user journey that highlights their custom pool projects and services. We also established consistent branding across digital and print touchpoints, creating a cohesive identity that reflects the quality of their work. The result is a visually engaging website that not only inspires potential customers but also drives enquiries, tracks user behaviour, and supports ongoing business growth.
- [Coast Edge Home Loans](https://oddballmarketing.com.au/portfolio/coast-edge-home-loans/)
- [Butopia](https://oddballmarketing.com.au/portfolio/butopia/): For Butopia, their old site no longer reflected how the business had evolved, so we designed and developed a fresh digital presence that better showcases their most valued services, distinctive style and beautifully crafted projects. Delivered within a tight turnaround, the result is a polished, easy-to-navigate website that feels refined, flexible and true to the joyful spaces Butopia creates.
- [JC Entertainment](https://oddballmarketing.com.au/portfolio/jc-entertainment/): For JC Entertainment & Events, we created a modern, high-energy website that better reflects their work across event management, production and equipment hire. The focus was on improving the overall design aesthetic, making the site more engaging, and clearly segmenting their services for different customer needs. With vibrant visuals, clean copy and subtle movement throughout, the result is a fresh, easy-to-manage website that feels polished, energetic and built for action.
- [Rocket Comms](https://oddballmarketing.com.au/portfolio/rocket-comms/): For Rocket Comms, the brief was clear: take a static, simple website and give it lift-off. As PR and communications specialists, they needed a digital presence that felt modern, confident and full of personality. With a rocket-inspired theme that nodded to “taking a giant leap” without turning the whole thing into a sci-fi convention, we developed a fresh, easy-to-manage website with clean messaging, subtle movement and playful pop culture visuals woven through each service offering. The result is a quirky, polished and easy-to-navigate website that feels fun, sharp and just the right amount of “out there”.
- [GIBA](https://oddballmarketing.com.au/portfolio/giba/)
- [Brighton Technology Group](https://oddballmarketing.com.au/portfolio/brighton-technology-group/): For Brighton Technology Group, the brief was bigger than a new website, it was a full brand recalibration. BTG needed a sharper, more confident identity that spoke directly to pubs, clubs and casinos, while making their tailored gaming solutions feel clear, reliable and easy to understand. We refreshed the logo and brand direction to better reflect the industry, then carried that visual language across the website, brochures, flyers and case study materials. The website was designed to bring structure to a complex service offering, guiding clients through BTG’s products and benefits without making them feel like they’d accidentally opened a casino control panel. The result is a strong, client-focused brand and digital presence that feels polished, practical and built for the businesses BTG supports.
- [Ettalong Diggers](https://oddballmarketing.com.au/portfolio/ettalong-diggers/): For Ettalong Diggers, a much-loved RSL club on the Central Coast, the goal was to create a website that felt as welcoming and established as the venue itself, while bringing the design up to date for a broader, younger audience. We designed and developed a fresh digital experience that aligns with their brand assets, giving the site a more consistent, modern and polished feel. Key information was made simple for members, visitors and the local community to find, with clear structure, smooth visual flow and carefully crafted website copy. The result is a high-quality, flexible website that looks sharp, feels intuitive, and gives the Ettalong Diggers team a platform they can easily update, manage and grow with.
- [Pro Speed Racing](https://oddballmarketing.com.au/portfolio/pro-speed-racing/): For Pro Speed Racing, we crafted a cohesive set of visuals across social, remarketing, print, and promotional assets, ensuring consistency at every brand touchpoint. This design approach carried through to a complete rebuild of their email ecosystem, where layout, typography, and dynamic content were carefully considered to create a seamless, on-brand experience tailored to each user’s behaviour and product interests.
- [IGA](https://oddballmarketing.com.au/portfolio/iga/): The Charmens IGA website was designed to feel modern, approachable, and unmistakably local, while staying true to IGA’s established visual style. Keeping the structure intentionally simple, we focused on strong visual cues and clarity to make the site easy to navigate for the local community. Custom-illustrated icons and a bespoke header were created to give the site personality and warmth, helping it stand out while still feeling familiar. The result is a clean, engaging digital presence that balances thoughtful design with everyday usability, delivering a site that looks good, feels local, and works effortlessly.
- [LTrent](https://oddballmarketing.com.au/portfolio/l-trent/): By optimising and refining their campaign we reduced their cost per conversion by $55.07 and witnessed a 74.32% increase in new customer bookings.
- [Smith Swaine](https://oddballmarketing.com.au/portfolio/smith-swaine/): Smith Swaine approached our agency because they needed a new website that differentiated them from other typical accountant websites. In particular, they wanted to communicate their love of the outdoors and being physically active, and also show the work/life their clients enjoy after using their service. Our copywriting and design team used aspiration content and visuals to create a stunning website that eschews the oppressively formal look of other accounting websites. Instead, it is light, relaxing and shows potential clients the intrinsic benefits of Smith Swaine’s service.
- [Crossfit Karuna](https://oddballmarketing.com.au/portfolio/crossfit-karuna/): Crossfit Karuna engaged Oddball for a comprehensive rebrand project with the goal of repositioning and refreshing their business. The challenge of incorporating a 'turtle' icon, while also aligning with the Buddhist origins of the word 'Karuna', was met head-on by our expert branding team. The new brand effectively communicates Crossfit Karuna’s commitment to fitness, wellness, and mindfulness, while also incorporating the symbolic meaning of the turtle. We were thrilled to achieve such a fantastic outcome.
- [Artilux](https://oddballmarketing.com.au/portfolio/artilux/): Artilux approached Oddball for a website redevelopment with the goal of positioning their retractable and pleated screens as a premium product. This would require a shift in design and content from describing how products function, to a more aspirational message which illustrates how the screens make people feel. The new website not only looks great, but it has also immediately increased conversion rates. Artilux are thrilled with the results, proud that their premium products are getting the portrayal they deserve.
- [4 Seasons Insulation](https://oddballmarketing.com.au/portfolio/4-seasons-insulation/): 4 Seasons approached Oddball looking for a complete rebrand after suffering an unfortunate fire at their premises. Over time their business had matured, now looking to adopt a more professional, environmentally sustainable brand identity. Our branding team understood the significance of the project - a symbolic and literal rising from the ashes of the old brand - and took on the challenge. The outcome was a classic, modern brand that embraced 4 Seasons’ new values and brand position, and allowed them to rebuild with confidence. 
- [Allpoint Security](https://oddballmarketing.com.au/portfolio/allpoint-security/): Allpoint Security approached our agency the goal of modernising their dated website. Our team understood the importance of maintaining their exceptional organic search rankings and worked diligently to ensure they would not be compromised by the redesign. The outcome of our collaboration was a professional and modern website that effectively communicates Allpoint Security's services and expertise in the security industry. We are proud to have delivered a website redesign that not only meets, but exceeds Allpoint Security's expectations.
- [Nutrition NSW](https://oddballmarketing.com.au/portfolio/nutrition-nsw/): Nutrition NSW engaged Oddball for a comprehensive branding and website development project, with the goal of promoting their healthcare services and overall preventative health messaging. Our team took on the challenge and created a striking new brand identity that draws on symbolic iconography that reflects broader nutrition messaging. We are proud to have helped Nutrition NSW achieve their goals and create a brand and website that truly represents their organisation and its mission.
- [Finsura](https://oddballmarketing.com.au/portfolio/finsura/): Finsura Group Australia are insurance and risk specialists in general insurance, workers compensation, financial planning and life insurance.
- [Lexus of Central Coast](https://oddballmarketing.com.au/portfolio/lexus-of-central-coast/): This international luxury automotive brand operates a car dealership on the Central Coast of New South Wales.
- [Anglican Super](https://oddballmarketing.com.au/portfolio/anglican-super/): Rebranding isn’t just about design—it’s about speaking to the right audience with the right message.
- [Little Stiller Distillery](https://oddballmarketing.com.au/portfolio/little-stiller-distillery/): Little Stiller Distillery are boutique gin distillery in Mandurah, WA.
- [Marlin Campers](https://oddballmarketing.com.au/portfolio/marlin-campers/): A brand refresh can be the key to unlocking new growth—as long as it's done right.
- [Central Real](https://oddballmarketing.com.au/portfolio/central-real/): Central Real is a privately funded lender offering independent, innovative lending solutions.
- [Bar Therapy](https://oddballmarketing.com.au/portfolio/bar-therapy/): Located at a local landmark, Tuckey House on Mandurah's Waterfront, Bar Therapy is THE destination for W.A.'s cocktail connoisseurs and serious foodies.
- [Central Coast Council](https://oddballmarketing.com.au/portfolio/central-coast-council/): Central Coast Council Domestic Abuse Awareness Campaigns.
- [Scaffshield](https://oddballmarketing.com.au/portfolio/scaffshield/): Scaffshield is a revolutionary anti-tamper locking assembly that reduces the risk of scaffold ties and couplers from being detached from fixed scaffolding.
- [Wyong Race Club](https://oddballmarketing.com.au/portfolio/wyong-race-club/): A strong digital presence isn’t a luxury—it’s a necessity for growth.
- [Saddles Mt White](https://oddballmarketing.com.au/portfolio/saddles-mt-white/): Saddles is a gourmet eatery, bakehouse and nursery set in 28 acres of sprawling bushland just an hour north of Syndey.
- [Portable Analytical Solutions](https://oddballmarketing.com.au/portfolio/portable-analytical-solutions/): PAS are an expert team specialising in the development, sales and support of sophisticated analytical instrumentation for commercial and scientific purposes.
- [COAST Magazine](https://oddballmarketing.com.au/portfolio/coast-magazine/): COAST Magazine is a premium lifestyle publication on the Central Coast NSW.
- [Notleys Bakery Equipment](https://oddballmarketing.com.au/portfolio/notleys-bakery-equipment/): Notleys Bakery Equipment has been delivering real commercial baking solutions to Australia's bakery industry since 1983.
- [Whittens Oysters](https://oddballmarketing.com.au/portfolio/whittens-oysters/): Whittens Oysters are a family business on the Central Coast NSW who farm, harvest and deliver fresh oysters straight to your door.
- [Lakehouse Villas Hunter Valley](https://oddballmarketing.com.au/portfolio/lakehouse-villas-hunter-valley/): The Lakehouse Villas are tucked away on 36 beautiful acres of land in Broke, Hunter Valley. They offer 6 luxury villas, wedding packages and special events.
- [Adventure Reels](https://oddballmarketing.com.au/portfolio/adventure-reels/): Adventure Reels creates uniquely curated film festival programs with the intention to inspire commited and dedicated audiences around the globe.

## Case Studies
- [Helping People Sleep Better (Starting With 184,031 Impressions)](https://oddballmarketing.com.au/case-study/dental-sleep-professionals-case-study/): Dental marketing is rarely impulsive. No one wakes up thinking, “You know what sounds fun? A consultation about sleep apnoea.”
- [83% More Website Purchases — No Crocodile Tears Here.](https://oddballmarketing.com.au/case-study/port-stephens-animal-adventures-case-study/): School holidays escalate quickly.
- [Clicks Went Up. Spend Went Down. The Animals Approved.](https://oddballmarketing.com.au/case-study/amazement-paid-social-case-study/): For Amazement, every school holiday brings the same opportunity — and the same mild panic.
- [From 4,529 to 11,587: Pro Speed Racing’s Year-on-Year Surge](https://oddballmarketing.com.au/case-study/pro-speed-racing-social-ads/): Scaling paid social ads sounds simple. Increase the budget. Watch sales grow. If only it were that obedient.
- [The Product Launch Was Big. So Was the LinkedIn Bump.](https://oddballmarketing.com.au/case-study/smart-linkedin-strategy-growth/): Sometimes the loudest growth doesn’t make a sound. No fancy funnels. No five-figure spend. Just one business owner, showing up consistently, sharing what matters, and being real.
- [Sure, Capybara Energy Helps — But You’ve Gotta Point Them at the Right Crowd](https://oddballmarketing.com.au/case-study/smart-ad-targeting-holidays/): OK, it’s not all about the capybaras. But they’re too cool not to headline.
- [How We Got Planit Kitchens To The Top Of Google’s Menu](https://oddballmarketing.com.au/case-study/how-we-got-planit-kitchens-to-number-one-on-google/): Assuming it's not you, you see those businesses that appear at Number 1? We don’t mean the paid ads. That’s another kettle of fish. We mean the organic result. The numero uno organico. 
- [Steady Growth, Smart Sending: How Email Helped Drive a 20% Lift in Conversions](https://oddballmarketing.com.au/case-study/how-email-helped-pas-grow/): From EOFY offers to industry insights, email marketing played a quiet but powerful role in a year of healthy growth for Portable Analytic Solutions, a leading provider of advanced analytical instrumentation for commercial and scientific purposes. 
- [Feeding the Fish: How Port Stephens Animal Adventures Brought Their Email List Back to Life](https://oddballmarketing.com.au/case-study/port-stephens-animal-adventures-revive-their-email-list/): It’s not every day you see a Leopard Shark in your inbox. This was an opportunity too good not to take. So we did...
- [Selling Fast, Spending Smart: How Pro Speed Racing Took Pole Position with One Lean Social Ads Campaign](https://oddballmarketing.com.au/case-study/how-pro-speed-racing-took-pole-position-with-social-ads-campaign/): For such a hotted-up campaign, it was surprisingly simple. No waffle. No 27-step funnels. Just results that hit the redline. And a budget that didn’t explode in a puff of PPC smoke.
- [Funny Ads, Serious Leads: How Steamy Wonder Cleaned Up with Google Ads](https://oddballmarketing.com.au/case-study/funny-ads-serious-leads-how-steamy-wonder-cleaned-up-with-google-ads/): It’s a dirty world out there. Good thing Steamy Wonder came prepared: cheeky ads, spotless service, and a Google Ads campaign that hit harder than a red wine spill on white carpet.
- [Most Websites Just Sit There Humming. This One Started Working Overtime—and Doubled Conversions.](https://oddballmarketing.com.au/case-study/most-websites-just-sit-there-humming-this-one-started-working-overtime-and-doubled-conversions/): Let’s hear it for early educators! They’re the unsung heroes of the weekday hustle. They teach patience before lunch, empathy between playtime and storytime, and somehow manage to remember every kid’s favourite snack!
- [How We Supercharged Pro Speed Racing’s Abandoned Checkout Flow](https://oddballmarketing.com.au/case-study/how-we-supercharged-pro-speed-racings-abandoned-checkout-flow/): Abandoned cart flows are one of the most powerful weapons in an eCommerce brand’s arsenal—especially when you’re using a platform like Klaviyo. With the right setup, you’re not just reminding customers to finish their purchase—you’re recovering serious revenue.
- [Roaring Social Media Results for Port Stephens Animal Adventures](https://oddballmarketing.com.au/case-study/roaring-social-media-results-for-port-stephens-animal-adventures/): Port Stephens Animal Adventures needed a strategy to grow sales without overspending—and we stepped up.
- [A Wild Success: Meta Ads Awareness for Amazement Farm & Fun Park](https://oddballmarketing.com.au/case-study/a-wild-success-meta-ads-awareness-for-amazement-farm-fun-park/): Amazement Farm & Fun Park wanted to gain more attention for their Junior Wildlife Programme and drive bookings. We were up for the challenge.
- [Portable Analytical Solutions Drives Record Leads with a Data-Driven SEO Strategy](https://oddballmarketing.com.au/case-study/how-portable-analytical-solutions-grew-conversions-in-a-tough-economy/): Portable Analytical Solutions (PAS) faced a challenge: fewer people were searching and buying, putting their organic SEO conversions at risk. The solution? A strategic, data-driven approach that not only stabilised performance but delivered record-breaking leads.
- [Amazement Farm & Fun Park Skyrockets Ticket Sales with High-Impact Paid Socials](https://oddballmarketing.com.au/case-study/turning-fun-into-ticket-sales-amazement-farms-winning-campaign/): Sometimes, success is all about being smart with timing and audiences. For Amazement Farm & Fun Park, we made magic happen by driving ticket purchases in the most cost-effective way possible.
- [Nutrition Health & Wellbeing Sees Massive Conversion Growth with a High-Impact Website Redesign](https://oddballmarketing.com.au/case-study/transforming-nutrition-health-wellbeings-website-into-a-conversion-machine/): When Nutrition Health & Wellbeing came to us, they needed a serious website overhaul to boost their business. We took on the challenge and delivered a sleek new design, sharp copy, and a smart restructure.
- [LTrent Driving School Accelerates Bookings with a High-Impact Through Google and Meta ads](https://oddballmarketing.com.au/case-study/revving-up-results-how-ltrent-drove-a-60-increase-in-conversions/): LTrent Driving School wanted to boost bookings for their Safer Driver Course (SDC) while reducing conversion costs. We knew exactly how to make it happen...
- [Hills Street Sports Medicine Ranks #50 to #2 with a Solid SEO Strategy](https://oddballmarketing.com.au/case-study/from-50-to-2-hills-street-sports-medicines-organic-boost/): Hills Street Sports Medicine had a clear goal: to increase organic leads for their exercise physiology services. In just under four months, Oddball Marketing delivered truly impressive results – here’s how…
- [Central Coast Makers Trail Grows with Strategic Branding and Web Design](https://oddballmarketing.com.au/case-study/turning-local-gems-into-a-must-see-attraction/): When Central Coast Makers Trail approached us, Oddball Marketing embraced the adventure. The idea? A tourism experience that shines a spotlight on the region’s finest producers.
- [Rogers Lean & Co Boosts Leads with a High-Performance Website Redesign and SEO](https://oddballmarketing.com.au/case-study/turning-browsers-into-buyers-rogers-lean-cos-digital-transformation/): When Rogers Lean & Co approached us, they wanted to significantly boost brand awareness and drive a surge in website leads. With Oddball Marketing on board, we knew exactly how to make it happen.
- [Sport Central Coast Connects Thousands with a Dynamic Custom Website](https://oddballmarketing.com.au/case-study/kicking-goals-with-sport-central-coast/): We love making it easy for people to get active! So when Sport Central Coast wanted to connect locals with the perfect sport or club, a dynamic, automated solution was exactly what they needed.
- [Vital First Aid Increases High-Value Bookings with Targeted Google Ads](https://oddballmarketing.com.au/case-study/corporate-success-vital-first-aid-boosts-group-bookings-by-20/): When it comes to first aid training, more is definitely better! So, when Vital First Aid approached us for help, we knew we had to think big.

## Blogs
- [What Competitive Jigsaw Puzzling Can Teach Businesses About Building a Tribe](https://oddballmarketing.com.au/blog/building-a-brand-tribe/): A few weekends ago, hundreds of adults gathered in a room to competitively complete jigsaw puzzles.
- [A No-Nonsense, Fun Guide to Social Media Basics](https://oddballmarketing.com.au/blog/a-guide-to-social-media-basics/): Social media can feel a bit like hosting a party that never ends. People wander in and out, conversations start and stop, someone steals your drink, and somehow you’re expected to be charming the whole time. It’s a strange gig. 
- [Sagittarians Will Book the Flight Anyway—and Identity Marketing Knows It](https://oddballmarketing.com.au/blog/astrology-and-identity-marketing/): It’s a familiar archetype. The Sagittarian: optimistic, restless, already halfway to the airport before you’ve finished the sentence.
- [What Does Your Brand Smell Like?](https://oddballmarketing.com.au/blog/branding-through-scent-marketing/): In 2018, Hasbro officially trademarked that iconic Play-Doh smell. Why? Because it wasn’t just a colourful modeling compound. It was brand identity. A scent so recognisable, they turned it into perfume. Not because people needed to smell like kindergarten craft time, but because people wanted to feel like that again. 
- [The Science of Yes: Why Ethics Matter in Persuasion (Especially This Time of Year)](https://oddballmarketing.com.au/blog/why-ethical-persuasion-matters/): Black Friday returns every year like a carnival troupe rolling into town; you hear them long before they arrive. “They’re coming already?” you think.
- [When the Darth Vader Theme Plays Before You Ask a Robot for Sushi](https://oddballmarketing.com.au/blog/ai-changing-how-customers-search/): Go ahead. Open a tab. Fire up ChatGPT. Or Gemini. Or Perplexity. Or whatever AI assistant you’ve got sitting in your digital toolbox.
- [Napoleon’s Bling Got Stolen — and Somehow This Is About You](https://oddballmarketing.com.au/blog/the-louvre-heist-and-a-cherry-picker/): It captured the attention of the globe, and there’s some cool insight to be taken in the aftermath.
- [Is That a Shaky Cam or Are You Just Happy to See Me?](https://oddballmarketing.com.au/blog/dont-be-afraid-of-the-lo-fi-trend/): In a world of AI and deep-fakes, this trend makes complete sense to us.
- [Would You Drive 900kms For Some Boeuf Bourguignon?](https://oddballmarketing.com.au/blog/the-michelin-marketing-strategy/): Here's a story about tyres, world-famous restaurants, and an outside-the-box marketing strategy that quietly changed everything.
- [From Blip to Binge: How Long Can an IG Reel Be (and Should It Be)?](https://oddballmarketing.com.au/blog/how-long-can-an-ig-reel-be/): A famous philosopher once said: 
- [“I Thought It Was The Algorithm. But It Was Just My Website.”](https://oddballmarketing.com.au/blog/central-coast-websites-that-work/): You can’t rely on word of mouth anymore. Not entirely. Gone are the days when one happy customer meant five more by the weekend. It still happens, sure—somewhere between the school pickup line and your barista telling someone you’re a legend. But it's not a strategy. Not in 2025. Not on the Central Coast, where business is booming and the competition is thick as pelicans at the wharf.
- [Email Is Cool Again—Here’s Why](https://oddballmarketing.com.au/blog/email-marketing-agency-guide/): Whether you are searching for the best email marketing tools to do it yourself or you need a specialist email marketing agency to handle the strategy, the goal is the same: clarity, voice, and relevance.
- [Let’s Keep It Real: Should You Use Google Ads For Your Business?](https://oddballmarketing.com.au/blog/central-coast-should-you-use-google-ads-for-your-business/): Central Coast businesses, welcome.
- [The Best POS Systems for Small Bizzers Who Want More Than Just Receipts](https://oddballmarketing.com.au/blog/best-pos-small-businesses/): Running a small business is tricky enough without tech throwing elbows. A good POS system should feel like a helpful barista—calm, capable, and never asking for a software update mid-lunch rush.
- [10 Social Media Content Ideas for Busy Weeks](https://oddballmarketing.com.au/blog/10-social-media-ideas/): Here are 10 simple content ideas to keep your posts flowing—quick, flexible, and easy to use when time’s not on your side. 
- [Let the Machine Do It: A Short Guide for the Overwhelmed](https://oddballmarketing.com.au/blog/let-the-machine-do-it/): Running a business means juggling flaming bowling pins while answering emails, fixing typos, remembering birthdays, and trying to sound clever on social media. It’s a lot. But here’s the good news: you don’t have to do all of it yourself.
- [How to Set Up & Optimise Your Google Business Profile](https://oddballmarketing.com.au/blog/how-to-set-up-optimise-your-google-business-profile/): Want to be seen when locals search for your services?
- [What Is Local SEO & Why Does It Matter?](https://oddballmarketing.com.au/blog/what-is-local-seo-why-does-it-matter/): In this guide, we’re unpacking what is local SEO, how it works behind the scenes, and why it should be part of your marketing strategy in 2025.
- [The Ultimate Guide to Social Media Marketing](https://oddballmarketing.com.au/blog/the-ultimate-guide-to-social-media-marketing/): In this ultimate guide to social media marketing, we’ll break down everything you need to know to create a winning social strategy that delivers real business results.
- [How to Build a Social Media Content Calendar](https://oddballmarketing.com.au/blog/how-to-build-a-social-media-content-calendar/): Ever found yourself scrambling for a last-minute post idea? Or maybe your content feels a little... chaotic?  That’s where a social media content calendar comes in.
- [Social Media Marketing Strategies for Central Coast Businesses](https://oddballmarketing.com.au/blog/social-media-marketing-strategies-for-central-coast-businesses/): At Oddball Marketing, we specialise in social media marketing strategies for Central Coast businesses—whether you’re in hospitality, trades, retail, wellness, or professional services.
- [How Many Businesses Use Social Media Marketing in 2025?](https://oddballmarketing.com.au/blog/how-many-businesses-use-social-media-marketing/): So, how many businesses use social media marketing in 2025?
- [How Many New Websites Are Created Daily?](https://oddballmarketing.com.au/blog/how-many-new-websites-are-created-daily/): So, just how many new websites are created daily?
- [What Percentage of Traffic Comes from Organic Search?](https://oddballmarketing.com.au/blog/what-percentage-of-traffic-comes-from-organic-search/): In the constantly evolving landscape of digital marketing, understanding the sources of web traffic is crucial. One key metric is the percentage of traffic that comes from organic search. This helps businesses gauge the effectiveness of their SEO strategies and the value of investing in organic search optimisation. In 2024, it is vital to know the percentage of traffic derived from organic search to make informed marketing decisions.
- [What is the Average CPC for Google Ads?](https://oddballmarketing.com.au/blog/what-is-the-average-cpc-for-google-ads/): Understanding the average cost-per-click (CPC) for Google Ads in 2024 is crucial for businesses planning their online advertising budgets. CPC is a key metric in the digital marketing landscape, reflecting the cost advertisers pay for each click on their ads. As the digital advertising environment evolves, it's essential to stay updated on these costs to optimise ad spend effectively.
- [What is the Average Email Open Rate?](https://oddballmarketing.com.au/blog/what-is-the-average-email-open-rate/): The Average email open rate for 2024 across industries is 37.72%.
- [What is the Average Website Conversion Rate?](https://oddballmarketing.com.au/blog/what-is-the-average-website-conversion-rate/): Understanding the average website conversion rate is crucial in today’s digital market. It serves as a benchmark for measuring a website's effectiveness in turning visitors into customers or leads.
- [What is the Average Daily Time Spent on Social Media?](https://oddballmarketing.com.au/blog/what-is-the-average-daily-time-spent-on-social-media/): Social media is more than just a platform for social interaction; it has become a significant part of our daily lives.
- [8 Email Marketing Best Practices to Boost Audience Engagement](https://oddballmarketing.com.au/blog/8-email-marketing-best-practices-to-boost-audience-engagement/): In the digital age, email remains a powerhouse. It's direct. Personal. Potentially transformative. But how do you ensure your emails don't just end up as digital clutter? Or worse, trigger the dreaded 'unsubscribe'?
- [How to Get Your Website to the Top of Google: The Ultimate Guide](https://oddballmarketing.com.au/blog/how-to-get-your-website-to-the-top-of-google/): Prepare to elevate your site beyond the ordinary. Discover how to get your website to the top of Google.
- [How to Make a Website for a Small Business: A Complete List of Do’s & Don’ts](https://oddballmarketing.com.au/blog/how-to-make-a-website-for-a-small-business/): Navigating the world of website creation for your small business might seem like a maze. But it's not just about getting started; it's about making the right moves. This guide is here to illuminate the path, highlighting the essential steps to take and, crucially, the pitfalls to avoid.
- [The Ultimate Guide to Real Estate Social Media Marketing](https://oddballmarketing.com.au/blog/ultimate-guide-to-real-estate-social-media-marketing/): Enter the world of real estate social media marketing. A realm where creativity meets strategy, and where your properties can shine the brightest. This guide will show you how.
- [How many websites are mobile-friendly in 2024?](https://oddballmarketing.com.au/blog/how-many-websites-are-mobile-friendly-in-2024/): As the digital landscape continues to evolve, ensuring websites are mobile-friendly has become paramount. With over half of all Google searches originating from mobile devices, it’s crucial for businesses to adapt. 
- [What is the Average Engagement Rate for Websites?](https://oddballmarketing.com.au/blog/what-is-the-average-engagement-rate-for-websites/): In today's digital era, website engagement rates have become a critical metric for businesses and marketers. 
- [What does a web developer do: A complete guide](https://oddballmarketing.com.au/blog/what-does-a-web-developer-do-a-complete-guide/): Do you ever find yourself wondering “what does a web developer do?” 
- [What does an SEO specialist do? A complete guide](https://oddballmarketing.com.au/blog/what-does-an-seo-specialist-do-a-complete-guide/): Do you ever find yourself wondering “What does an SEO specialist do?” 
- [7 essential logo design tips you need to know](https://oddballmarketing.com.au/blog/7-essential-logo-design-tips-you-need-to-know/): While aiming for a McDonalds level of success might be a little bit out of reach…there’s nothing stopping logos you design from being unforgettable. You just need these 7 essential logo design tips!
- [What does a graphic designer do? A complete guide](https://oddballmarketing.com.au/blog/what-does-a-graphic-designer-do-a-complete-guide/): If you find yourself wondering “what does a graphic designer do?”, read on for this complete guide. 
- [10 Common Digital Marketing Interview Questions and Why They Are Asked](https://oddballmarketing.com.au/blog/10-common-digital-marketing-interview-questions/): Here is a list of 10 common digital marketing interview questions and the real reasons they are asked. 
- [What Does a Marketing Coordinator Do? A Complete Guide](https://oddballmarketing.com.au/blog/what-does-a-marketing-coordinator-do-a-complete-guide/): Read on for a complete guide if you find yourself wondering “what does a marketing coordinator do?”
- [Don’t unsubscribe: how to write good emails in just 10 steps](https://oddballmarketing.com.au/blog/dont-unsubscribe-how-to-write-good-emails-in-just-10-steps/): Learn how to write good emails in just 10 steps and transform your email marketing campaigns. 
- [What does a copywriter do: A complete guide](https://oddballmarketing.com.au/blog/what-does-a-copywriter-do-a-complete-guide/): If you find yourself wondering “what does a copywriter do?”, read on for this complete guide. 
- [6 Audience Targeting Strategies You NEED To Be Using](https://oddballmarketing.com.au/blog/6-audience-targeting-strategies-you-need-to-be-using/): Audience targeting strategies are the key to cutting through to your customers. These are the 6 you NEED to be using. 
- [Brand Recognition Or Brand Awareness: What’s The Difference?](https://oddballmarketing.com.au/blog/brand-recognition-or-brand-awareness/): Brand recognition and brand awareness are terms that often get used interchangeably. 
- [Case Study: Emerging from the Ashes with a New Brand Identity](https://oddballmarketing.com.au/blog/case-study-emerging-from-the-ashes-with-a-new-brand-identity/): With the text positioning finalised, attention turned to the recycling symbol. While the three arrows was a difficult design to work with, the symbol itself is important to the 4 Seasons brand identity. Eventually, the decision was made to incorporate it as the ‘o’ in insulation.
- [Digital Marketing Strategies – Long Term vs Short Term](https://oddballmarketing.com.au/blog/digital-marketing-strategies-long-term-vs-short-term/): Read on to learn about the different long term and short term digital marketing strategies, and which, if any, are the frontrunners for getting results. 
- [Why Your Website Needs Trackable Metrics: 10 Vital Figures You Should Know](https://oddballmarketing.com.au/blog/why-your-website-needs-trackable-metrics/): Read on to learn 10 trackable metrics that you need to know. 
- [A Beginner’s Guide to UTMs](https://oddballmarketing.com.au/blog/a-beginners-guide-to-utms/): If you aren’t using UTMs in your digital marketing, you’re wasting your time. 
- [Build a Website: Save on Tax! (Not Clickbait)](https://oddballmarketing.com.au/blog/build-a-website-save-on-tax/): The government is willing to apply the boost up to $100,000 of annual expenditure per business. This means you can be ambitious with a potential website build without fear of reaching the limit. Build yourself a fancy new site and save on tax while you do it. 
- [Email marketing Cc @B2B: why email continues to be one of the best tools for B2B marketing](https://oddballmarketing.com.au/blog/email-marketing-cc-b2b/): Email marketing is the old Camry of the marketing world, and it’s about time it got recognised for what it is - an absolute hidden gem.

## Careers
- [Junior Marketing Strategist](https://oddballmarketing.com.au/careers/junior-marketing-strategist/): Full-Time / Digital Marketing
- [Web Project Manager](https://oddballmarketing.com.au/careers/account-manager-marketing-strategist-2/): Full-Time / Digital Marketing
- [Marketing Strategist](https://oddballmarketing.com.au/careers/account-manager-marketing-strategist/): Full-Time / Digital Marketing

## Support
- [Guide to Website Images](https://oddballmarketing.com.au/support/guide-to-website-images/): Getting the right image, in the right size and format, in the right spot on your webpage is crucial for great web design and a solid end-user experience. We’ve put together the Ultimate Website Image Sizing Guide based on our most commonly asked questions.
- [How to Add/Edit/Delete Menu Items in WordPress](https://oddballmarketing.com.au/support/how-to-add-edit-delete-menu-items-in-wordpress/): Menus are the main method for navigation on your WordPress website. You may recognise the Main Menu as the bar at the top of most websites. It contains Home, About, Contact, and more. To edit items on your Main Menu, use this step-by-step guide.
- [GA4 Setup & Configuration](https://oddballmarketing.com.au/support/ga4-setup-configuration/): With a name like “Universal Analytics”, you’d be forgiven for thinking that UA is as comprehensive as it gets. After all, the term “universal” is all-encompassing in nature.However, Google has announced that it is discontinuing Universal Analytics, the Analytics tracking tool 99% of businesses have installed on their websites, replacing it with their recently developed Google Analytics 4 (GA4).Without installing and configuring the new GA4 stream on your site, your website will cease to track and generate valuable insights about how people interact with your site.
- [How to add a new blog post](https://oddballmarketing.com.au/support/how-to-add-a-new-blog-post/): Go to yoursite.com.au/wp-admin and log in with your username and password.  You’ll then be taken to the WordPress dashboard. If you were already logged in, you’ll go straight to the WordPress dashboard without having to log in again.  
- [How to Add a User to Google My Business](https://oddballmarketing.com.au/support/how-to-add-a-user-to-google-my-business/): If you are the owner of a listing and you would like to add another user as an owner or manager, you may follow the process detailed below. This will allow you to give them access without needing to share your own personal account information. By designating them as an owner, manager, or site manager, you will be able to provide them with different levels of access.
- [How to add Payment Details to Google Ads](https://oddballmarketing.com.au/support/how-to-add-payment-details-to-google-ads/): Follow these steps to add a payment method to your Google Ads Account. If it's the first time you access Google Ads, you should log in to your account through the invitation email invitation which has sent to you. On acceptance you will be prompted to enter billing details.If it's not the first time, then click here and use your email address and password to access your Google Ads account.Click on Tools & Settings, and then to Billing settings Scroll down and complete the payment method. You can select between credit/debit card or bank account. Click to “Submit”. The payment method and billing information can be updated at any time.

## Testimonials
- [Lexus](https://oddballmarketing.com.au/testimonials/lexus/): The whole Oddball team are always willing to help and now any request is actioned with very little input from me. The results are exactly what I need, better than I was expecting, and delivered before deadline.
- [Berowra Chiropractic & Health](https://oddballmarketing.com.au/testimonials/berowra-chiropractic-health/): Oddball Marketing has been integral in building the Berowra Chiropractic & Health brand. The creative team at Oddball have assisted us with logo conception, business cards, flyers, car signage as well as building our amazing website.
- [Coast Magazine](https://oddballmarketing.com.au/testimonials/coast/): We can totally depend upon Oddball to deliver stylish advertising that always meets the brief and is on time. We’ve recommended them for so many of our advertisers who love both the creative and the prompt service.
- [4 Seasons](https://oddballmarketing.com.au/testimonials/4-seasons/): The Oddball team created our new, modern website and run a monthly lead generation campaign for our business. They are fantastic to work with. Not only are they clued into the latest marketing news and technology, but they are also a diverse team who specialise in their own areas of marketing – not just one person trying to tackle a bit of everything!
- [Betta Balustrades](https://oddballmarketing.com.au/testimonials/betta/): Our company has been working closely with the team at oddball for a number of years now. In that time they have taken the time to learn all about our business, they know how we run the business, what each persons role is in the business, all about our products & they love listening about new designs & products we have coming through.
- [CCLC Fitness](https://oddballmarketing.com.au/testimonials/cclc-fit/): The team at Oddball Marketing have been invaluable to us at Central Coast Leagues Fitness over the past two years. Not only have they helped us navigate the world of digital marketing, but they’ve also become our one-stop-shop for printed media, flyers, posters and all social media and web design too.
- [Chapman](https://oddballmarketing.com.au/testimonials/chapman/): We’ve been dealing with Oddball Marketing for over 2 years now and have been impressed by their service. They have helped us with marketing initiatives for our own business (branding, website, marketing collateral), as well as marketing for particular projects for our clients, and they have always had great ideas and initiative.
- [Doylo](https://oddballmarketing.com.au/testimonials/doylo/): The whole team at Oddball Marketing were amazing to work with!