Kidstuff | Branding & Art Direction

kids toy xylophone


Oddball were officially named a Preferred Supplier for Australian retail brand, Kidstuff. We’ve worked directly on marketing activities with Kidstuff for two years and counting. 

Client Background

Kidstuff has been bringing a touch of childlike wonder to Australian children for over 50 years. With over 60 stores nationally, Kidstuff trust Oddball to work on the creative elements of their brand. Whether it’s producing colourful printed catalogues, promotional posters or developing logos and packaging, we take this kid stuff very seriously!

The Problem

Kidstuff’s two home brands – Brightchild and I Can Do – both needed a refreshed brand moving forward. Experience and creativity were essential.

The client wanted a complete overhaul of the look and feel of both sub-brands, plus the design and creation of new packaging concepts for approximately 140 product SKUs. This was a huge job – but one managed completely by two members of Oddball’s specialist team who both hold two decades of retail marketing and creative cataloguing experience.

The Oddball Approach

Creating a quality look and feel for a brand is an art. It requires a mix of graphic design, photography, styling, retouching, and printing expertise. Just one professional shoot managed by a skilled art director is capable of producing some amazing images that will benefit your brand for years to come.

Our experienced Art Director, Colin, champions this kind of creative work alongside Alissa, an awesome Project Manager for retail advertising campaigns. Both have been creating stylish printed advertising and managing catalogue production projects for 20 years, for some of Australia’s best-known brands.

They worked directly with the Kidstuff team on catalogue production – from initial concepts and design, through to photography (which included production and all art direction and styling completed). The photography was styled and retouched before being rolled out through the studio for production of catalogue pages, page building and copywriting.

Oddball’s creative team produced branded artwork across the following areas:

  • Branding
  • Catalogues
  • Packaging
  • Photography (shot in a Sydney studio)
  • Animation
  • Posters
  • POS campaigns

“Toys to make the kids smile. Price matched to guarantee the adults will too.”

– Kidstuff Seasonal Campaign Poster Messaging

point of sale poster examples

The Effect

  • Oddball chosen by Kidstuff management team as a ‘preferred supplier’
  • Successful product re-branding of home brands ‘Brightchild’ and ‘I Can Do’
  • 2x seasonal Christmas Campaign rollouts across 140x individual product SKUs
  • Top-level brand messaging for promotional posters

“It’s what’s inside that counts…But, we’ll always gift wrap for members, for FREE!”

– Kidstuff Seasonal Campaign Poster Messaging

photography and styling examples

Central Coast Retail Catalogue Production Service

Our experienced and award-winning Art Director, Colin, works directly alongside Alissa, our skilled Project Manager with extensive experience in delivering retail advertising campaigns and catalogue production for big brands. Both can offer their creative production services remotely to brands across the Central Coast and Sydney.

Oddball’s Catalogue Production service includes:

  • Account service / project management
  • Strategy & Design
  • Warehousing / Stock control
  • Art Direction
  • Styling
  • Set building
  • Photography (studio & location)
  • Copywriting
  • Print production
  • Distribution

Contact us directly to organise a conversation with Colin or Alissa and discover what they can achieve on your project.