Educare is an industry-specific product of Finsura Insurance Broking (Aust) Pty Ltd.
Educare have specialised in Child Education businesses for over 15 years and developed specific insurance products with a handful of insurers that cover the requirements a childcare provider needs.
This client is an insurance company who specialise in a specific niche industry. This means less search volume with less opportunity, but the reduced competition can allow this provider to be a leader in this space. Despite having a strong clientele based, Educare was not ranking organically on Google, so enquiries were slow.
Additionally, their current website had a plethora of issues including unminified files, which lead to extra queries and larger file sizes that slow load times.
To succeed, this client wanted:
- A fresh, new website
- Top ranking position on Google
The Oddball Approach
- Keyword Targeting
- Technical Site Optimisation
- Onsite Optimisation
- Offsite Optimisation
The impact of Oddball’s website rebuild become evident almost immediately. Two targeted keywords lifted into Top 10 positions and all 9 keywords lifted an accumulated 522 positions within just two days!
Over the following 8 months, organic visibility and keyword rank positions continued to trend positively for this client.
- Increase in website visibility from 0% to 22.34%
- Average keyword rank position lifted 93 positions to 6.44
- 8 keywords holding Top 10 positions.