Success Stories

Insurance Company goes from No Google Rankings to No.1 in 6 Months

Ranking number one in Google search results is hard work, but it's not impossible. We applied our SEO knowledge to optimise the website of a niche industry client. They reached first place, extremely fast.


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Educare is an industry-specific product of Finsura Insurance Broking (Aust) Pty Ltd.

Client Background

Educare have specialised in Child Education businesses for over 15 years and developed specific insurance products with a handful of insurers that cover the requirements a childcare provider needs.

The Problem

This client is an insurance company who specialise in a specific niche industry. This means less search volume with less opportunity, but the reduced competition can allow this provider to be a leader in this space. Despite having a strong clientele based, Educare was not ranking organically on Google, so enquiries were slow.

Additionally, their current website had a plethora of issues including unminified files, which lead to extra queries and larger file sizes that slow load times.

To succeed, this client wanted:

  • A fresh, new website
  • Top ranking position on Google

The Oddball Approach

  • Keyword Targeting
  • Technical Site Optimisation
  • Onsite Optimisation
  • Offsite Optimisation

The Effect

The impact of Oddball’s website rebuild became evident almost immediately. Two targeted keywords lifted into Top 10 positions and all 9 keywords lifted an accumulated 522 positions within just two days!

Over the following 8 months, organic visibility and keyword rank positions continued to trend positively for this client.

  • Increase in website visibility from 0% to 22.34%
  • Average keyword rank position lifted 93 positions to 6.44
  • 8 keywords holding Top 10 positions.