Search Engine Marketing Specialist

We Are Seeking Someone Experienced In The Web And Digital Industry Who Is Self-Motivating To Help Service Our Existing/New Clients Through Online Organic, PPC, SEM And SEO Campaigns.

You will be responsible for a broad range of activities, and will need to demonstrate experience and leadership in these:

Key Responsibilities

  • Research and implement search engine optimisation recommendations
  • Ensure the websites are constantly using the best search engine optimisation techniques and practices that ensure the sites receive top rankings with major search engines for their relevant keywords, and generate traffic and leads
  • Perform ongoing keyword discovery, expansion and optimisation
  • Work with the team to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Assist in managing digital campaigns from planning to execution
  • Research and analyse competitor advertising links
  • Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc.
  • Re-marketing/Re-targeting/ Advanced dynamic creative strategies to assist with lead generation and branding

Application Criteria

To be successful in this role you will have:

  • Tertiary qualifications in a relevant discipline is (desirable but not essential)
  • Hands-on SEO and SEM experience in a fast paced environment, with strong focus on delivering outstanding results
  • Demonstrated digital campaign management experience
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Strong interpersonal and communication skills to engage with stakeholders on different levels
  • In-depth experience with website analytics tools (e.g. Google Analytics, AdWords, NetInsight, etc.) including certifications (certifications preferred but not essential)
  • Strong link building and optimisation skills
  • The ability to plan out and work to a budget
  • Research and analyse competitor advertising links
  • Experience writing ad copy that is targeted with clear call-to-actions in order to increase CTR and conversion rate

Role Benefits

  • Autonomy to work with clients and be a key part of client success
  • Flexibility In Work Hours
  • Earn extra income with our Bonus Program
  • You share in the success of our business, with our Profit Share Program

Oddball Benefits

  • Friendly work environment promoting work/life balance
  • Fast growing business with lots of future opportunities
  • Creative work environment
  • Our name says it all… We love fresh, new ideas and out of the box thinking
  • Work locally in West Gosford, Central Coast